Wells Fargo has launched a web-based retirement product to help retires maintain their desired income level after retiring. The site incorporates a 60-second virtual intro accompanied by an easy to sign up short form after which users will be given their RSI score. The end goal is to get the user to take action and contact the bank through a branch or toll-free telephone number to talk to an investment rep.
To generate leads Wells Fargo is deploying search marketing using Google Adwords, search optimization to move to the top position of the organic search by using More»

Labels: Landing Page Optimization, Search Engine Marketing, Search Engine Optimization

Web Optimization provider Optimost has been acquired by Interwoven for $52 million.
Optimost makes web site testing solutions that help web site operators to maximize conversion rates on their website based on the real-time behavior of actual customers. The solution enables web site designers and developers to test virtually limitless permutations of copy, offers, layouts, and any other factors, resulting in dramatic increases in conversion rates and online sales.
In addition, the Optimost engine enables you to automatically generate and present the most appropriate content for your different customer segments, based on learnings gained from your tests.
Optimost provides web optimization services More»

Labels: Landing Page Optimization, Web Optimization