Google Adwords has three great posts on keyword optimization tips for your content and how it can be used to grow your business.
Part 1: Provides an overview of the content network, including recent improvements, tips on improving the buying cycle, and success stories.
Part 2: Provides information on targeting, ad placement and tips to make campaign management simple.
Part 3: Covers some content optimization tips for your More»

Labels: Keyword Optimization, Online Advertising

Google announced a redesign of the popular Google Analytics application. The new redesign will make the analysis even more accessible and easy to use while improving the data reporting capabilities of the Web site usage monitoring service.
Products like Google Analytics continue to rise in importance as companies strive to understand how people arrive at their Web sites and what they do once they are there.
Knowing that helps webmasters make their sites more effective tools for displaying online ads, providing sales leads, and generating e-commerce transactions.
According to Brett Crosby, Senior Manager, Google More»

Labels: Keyword Optimization, Search Engine Marketing, Search Engine Optimization, Search Tools

I was at “The Future of Advertising Conference” at Stanford and Sir Martin Sorrell, Chairman, WPP, the largest advertising holding company shared some interesting stats about the advertising business.
1. WPP has a market share of approximately 25% of the global ad business, annual billings of $60 Billion and yet only $200 M of that is with Google.
2. Google’s revenues are approximately $11 Billion and at $200 M, WPP is one of Google’s largest customers. So Google’s tail is very very long and More»

Labels: Keyword Optimization, Local Search, Search and Marketplaces, Search Engine Marketing, Search Engine Optimization, Search Tools, Social Search, Vertical Search

Today’s Wall Street Journal has an article on why website owners need to harness the power of Search Engines and deploy SEM and SEO strategies to find customers.
Search engines like Google, Yahoo and Microsoft are often shoppers’ first stops when they’re looking for a product on the Web and thus it is crucial for websites to show up prominently in search-engine results.
The is the focus of the upcoming Searchnomics 2007 Conference aimed at web and internet marketing professionals. Search has become the enabler for business. It is the most efficient medium connecting business and customers. More»

Labels: Keyword Optimization, Local Search, Search and Marketplaces, Search Engine Marketing, Search Engine Optimization, Search Tools