In a seminal article titled The Long Tail, published in October 2004 on Wired, Chris Anderson described a new niche strategy where it became possible to sell large numbers of unique items in relatively small quantities.
In fact, what would have been uneconomic in brick and mortar businesses was becoming possible AND profitable thanks to the Internet.
This concept of the “long tail” flourished and now applies to many other situations, such as domain names, for example, as well More»

Labels: Big Tail, Chris Anderson, internet, john battelle, Long Tail, media, monetization, Search, social media, UGC, web 2.0

John Battelle is bullish on the prospects of online publishing, especially for new publishing models and for old companies if they can “change their DNA”. In a recent interview with CNET’s Stefanie Olson, veteran search watcher, blogger, and online publishing advertising magnate Battelle suggested that Google will likely rebound in stock price after corrections in the past quarter, that advertising at his Federated Media Publishing company has not shown signs of diminishing, and that he sees a key strength of Federated as finding ways to keep high quality and independent blog voices intact More»

Labels: conversational marketing, federated media, john battelle