According to Compete.com gloomy search terms helped drive more traffic to web sites. eg Hotel Carter showed up in the list because of its number one ranking on Trip Advisor’s “Dirtiest Hotels”. The finding site that typically sporting events, celebrity gossip and big-budget marketing pushes caused spikes in various search term referrals, but gloomy search phrases top the list. The chart below shows the 25 high volume search terms that grew the most from April 2008 to May 2008.

The most common theme among the top 25 searches is death (indicated by black bars). More»

Labels: internet trends, Search, traffic

According to the Online Measurement and Strategy Report on web analytics companies are failing to adopt a coherent strategy that ties in web analytics data with business objectives. About 18 percent of the firms surveyed said they had a strategy, 22 percent said they didn’t have a strategy and 56 percent said they were “working on it”.
Lack of budget and resources were sited as the most widespread barrier to implementing an effective online measurement strategy. The most widespread use of web
analytics tools was for reporting traffic figures, with 88 percent saying that it was an “important use” More»

Labels: internet trends, measurement, Web Analytics

Morgan Stanley has made available their Internet Trends report for 2008. The 72 page report covers:1) Usage Patterns2) Social Networking3) Widgetization4) Measureability5) Monetization6) Facebook Apps7) Online Ad Spend Online Video9) Mobile Outlook10) Emerging Trends11) Recession Impact
Click to view report on Internet Trends
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Labels: Facebook, internet trends, Mobile, Online Advertising, social media, social networks, video, widgets