I have this friend who is the ultimate pragmatist. He (initials DS) shall remain nameless, but his tendency to scoff at anything remotely resembling hype, I’ve found, is a somewhat universal trait, especially among engineers and technologists. So, of course, the minute I mentioned blogging, Second Life, Facebook, Twitter, or FriendFeed he immediately wanted me to skip my tendency to lobby him like a typical marketer or sales person and get right to the business case. “What’s in it for me as a person,” he wanted to know, “and what’s in it More»

Labels: Community Marketing, consultants, hype, internet bubble, markering ROI, metrics, social media