Yahoo has agreed to acquire IndexTools, a leading provider of web analytics software for online marketing. The acquisition is intended to expand Yahoo’s set of services designed to maximize its clients’ online marketing efforts.
“Yahoo! believes that the ability to generate the most valuable and relevant insights is essential to seizing market opportunities and creating successful campaigns,” said Bassel Ojjeh, senior vice president and head of Yahoo!’s Strategic Data Solutions group. “We expect that the IndexTools’ technology platform will provide our customers the opportunity to more quickly uncover and act on these insights, enhancing Yahoo!’s status as a partner of More»

Labels: index, Search Tools, Web Analytics, Yahoo

[Update – October 5, 2007] Five days after posting this article (in French), 118 pages of the site are indexed on Google, which wins across the board for exhaustiveness, relevance and speed. Without contest!
Yahoo! and Microsoft are still at the same point…and the others are worse: it’s unknown on Ask, and Exalead shows a thumbnail of a parking service More»

Labels: GYM, index, internet, Microsoft, relevance, search engine, Yahoo