Earlier this week Daya Baran discussed the amazing difference in the online advertising strategies of the Clinton and Obama campaigns, with Obama spending one million dollars on Google advertising in February, Clinton a paltry $67,000
Today, Brian Stelter at the New York Times is noting another example of how “tuned in” the Obama campaign appears to be to social media. In the this article Stelter follows the success of a video posted online of an Obama speech that got marginal mainstream coverage, but was a huge online success as it was passed along, linked to, and More»

Labels: barack obama, hilary clinton, Online Advertising, politics, presidential campaign