By Reshma Kumar at October 15, 2008 0 Comments
The fast times at Google High are dissipating to hard times for the next while. With all the discussion right now about the economic hard times, the outlook for the tech sector is no less gloomy. Analysts are lowering their estimates on companies, expect search advertising spending to be flat and display ads to be hit harder, and the search market share to shift. According to a CNET report, Cowen and Company Analysts, Jim Friedland and Kevin Kopelman, are lowering their estimates on heavyweights Google, Yahoo, and others. “We are lowering our estimates on More»
Labels: google, Google. Search, Search, web marketing, Yahoo
By LaSandra Brill at June 11, 2008 0 Comments
Good thing I drink Pepsi because according to Dr. Ralph Walton as pointed out by John McManamy, “Don’t Drink the Diet Coke,” there may be a correlation to depression and bipolar disorder to aspartame - the sweetener used in Diet Coke. What does this have to do with marketing? Well, as Brian Morrissey points out in Dell’s Hearing Test, try typing ‘Diet Coke’ in Google and see what comes up. Two of the top 5 search results are pointing to articles about how More»
Labels: Blogs, conversational marketing, Google. Search, social media marketing
By Joseph Hunkins at April 17, 2008 0 Comments
Google Q1 earnings report comes out after today’s market close. Many consider this report to be a bellweather for the internet industry at large as well as for Google, given Google’s massive dominance in the online advertising space.
A key issue is how well Google monetizes search clicks now that they have implemented new quality controls on advertising. Comscore reports suggest that the growth in total paid clicks is diminishing dramatically from earlier levels (though still up from last quarter), but Google has suggested that they now do a better job of pulling revenue from each More»
Labels: google, Google. Search, stocks
By Reshma Kumar at April 16, 2008 0 Comments
A landmark one million dot-ca (.ca) domain names have been registered in Canada. According to the Canadian Internet Registry Authority, the dot-ca represents Canada on the internet and is a means to verify you are dealing with a Canadian or Canadian business online. Dot-ca now reportedly ranks seventeenth in the list of internet domain name registry. Would be interesting to know how many of those domain name owners also registered dot-com (.com) versions of their sites and redirect to their .ca counterpart.
Domain name registrations, in general, are on the rise. As of Dec. 2007, More»
Labels: Google. Search, Search, websites
By Daya Baran at February 08, 2008 0 Comments
Here are some great charts comparing Traffic vs Pagesviews for Google’s top 20 web properties based on share of US internet visit. They were posted on the blog of Heather Hopkins of Hitwise.
Google.com accounts for 70.10% of visits and 55.92% of the pageviews. Google has changed their URL structure so that Google Product (Froogle) is now counted as part of Google.com.
Properties that have seen their traffic more than double year on year, including Google Maps, Blogger, Google Groups, Google Calendar and Picassa.
Properties seeing a decline in traffic were Google Video (-57%), Orkut (-15%), Google Pack (-32%) and More»
Labels: Google. Search
By Joseph Hunkins at January 02, 2008 0 Comments
John Battelle, author of “The Search” and Searchblog, has been listing his internet predictions for a few years, and he’s got some interesting ones for 2008 over at Searchblog.
Among John’s predictions are these:
Wall Street will start to challenge Google’s potential to keep growing earnings so dramatically .
Yahoo will partner in a large way with another online player and may start to flex it’s online traffic muscle more effectively.
Online advertising will continue to grow even if we see a recession.
Many venture funded companies will die.
John has a good record of predicting things and these all sound very reasonable More»
Labels: Google. Search, Yahoo
By Daya Baran at October 02, 2007 13 Comments
Online advertising is one sure way to monetize traffic on a web site as Google has proven with AdWords and AdSense. Adsense being the most successful “widget” ever. Over the last few months many companies have sprung in every vertical to capitalize on ad dollars moving online. The
Besides Google, there are alternatives such as Yahoo Publisher, Microsoft adCenter and even Nokia has ambitions of challenging Google via the purchase of Enpocket.
Start-ups like Tumri, More»
Labels: Adsense, Adwords, Google. Search, Online Advertising, widgets
By Daya Baran at October 01, 2007 9 Comments
Nokia (NYSE: NOK), is acquiring car navigation devices and mapping services company Navteq for $8.1 billion to gain digital maps of 69 countries. “Being able to bring people, time, place, context to your mobile device, we think will be quite powerful”, said Nokia’s CFO Richard Simonson.
The acquisition, Nokia’s biggest, will add maps to its mobile phones and enable the roll out of location based services. “Location-based services are one of the cornerstones of Nokia’s Internet services strategy“, said CEO Olli-Pekka Kallasvuo. “The acquisition of Navteq is More»
Labels: Google. Search, Mobile Advertising, Out Googled
By Daya Baran at September 28, 2007 10 Comments
Microsoft yesterday announced additions to its search engine and the company believes that they have done it. It was seriously over hyped.
The company introduced new features such as;- auto-spell correction, with the option of leaving words misspelled- mouse over capability on links and images- better word handling (sometimes you need the “the” when searching: Office or The Office), they felt this was critical
Just as they said the new improved search was more relevant things started going wrong. After entering the word “dog” into Live Search, the number three result shows a paragraph from Wikipedia’s entry More»
Labels: Google. Search, Microsoft, Universal Search
|
 |
|
RSS
