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Social Media Strategies Conference
October 29-30, 2008
Stanford Court Hotel, San Francisco, CA
  Web Analytics — Measuring Social Media Engagement
  Wednesday, August 13, 2008  |  6-9 PM

Google Got a Little Too Big For Me

By Reshma Kumar at June 03, 2008 5 Comments
Google Got a Little Too Big For Me

It is being reported that the man who held the toughest job at Google, Shashi Seth, head of monetization for YouTube has left the company for greener pastures - after only a year on the job.
“I think part of being a Googler is that you like smaller environments, and I think Google got a little big for me,” says Seth.
This is yet another indication that monetizing video is a lot harder than many thought it would be despite YouTube’s huge viral popularity and lead in the online video sharing market. Irrespective More»

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Facebook Platform Now Open Source

By Reshma Kumar at June 02, 2008 0 Comments
Facebook Platform Now Open Source

Facebook announced today that it will be opening up its code. Dubbed Facebook Open Platform or fbOpen, this move is viewed as being in direct competition to Google’s OpenSocial which is also an open source development platform for creating social apps.
“The goal of this release is to help you as developers better understand Facebook Platform as a whole and more easily build applications, whether it’s by running your own test servers, building tools, or optimizing your applications on this technology. We’ve built in extensibility points, so you can add functionality to More»

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Icahn Eyes Yahoo for Possible Takeover

By Joseph Hunkins at May 13, 2008 0 Comments
Icahn Eyes Yahoo for Possible Takeover

Billionaire takeover strategist Carl Icahn is looking at a possible play to force Yahoo back to the table with Microsoft to sell the company at a big profit. The news today sent Yahoo up about 1.30 and YHOO is still rising in after market trading.
Given that the prevailing stock price of Yahoo is well below Microsoft’s top offer of $33 per share, this play has only one key challenge - making sure you can get Microsoft back to the table. Frankly I think that is not much of a hurdle to overcome as I More»

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Google’s Eric Schmidt On Google’s Future

By Joseph Hunkins at April 30, 2008 0 Comments
Google's Eric Schmidt On Google's Future

Maria Bartiromo at CNBC has a detailed interview with Google CEO, Eric Schmidt. The full transcript is here and below. I’ve noted some items below in quotes.
As we’ve noted here before, monetizing video and social media is very difficult. Schmidt confirms that is an ongoing challenge at Google:

… the whole social networking space has been harder for us tomonetize–thatis, develop advertising businesses again–than some of theother–than some ofthe other spaces that we’re in. It has to do what peopleare doing. When youthink about More»

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Microsoft and Yahoo: What Will Ballmer Do?

By Joseph Hunkins at April 27, 2008 0 Comments
Microsoft and Yahoo: What Will Ballmer Do?

The “deadline” imposed by Microsoft on Yahoo expired yesterday, which makes it likely that Microsoft is either preparing to drop their bid or - and this appears a more likely scenario - preparing for a hostile takeover where they’ll try to get a new slate of directors approved for Yahoo who would view the takeover favorably, leading to a probable merge this summer.
Yahoo’s board meets today and although it would be interesting to be there I’m certainly not envious of the Yahoo board right now. If Microsoft drops their current offer Yahoo stock is likely to More»

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Yahoo’s Open OS: Really, Really Open

By Joseph Hunkins at April 24, 2008 2 Comments
Yahoo's Open OS: Really, Really Open

Larry Dignan and Dan Farber at CNET have the early scoop on Yahoo’s freshly unveiled Yahoo! Open Strategy somewhat cryptically labelled …. “Y!OS”
Ari Balogh, Yahoo CTO said at the San Francisco Web 2.0 Conference today:
“We are taking open to a whole other place,”… “We are rewiringYahoo from the inside out with a developer platform that will open up the assetsof Yahoo in a way never done before, making the consumer experience socialthroughout and provide hooks to developers.”

It is too early to know if this type of openness will be embraced by developers to the More»

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Google Named The World’s #1 Brand

By Reshma Kumar at April 21, 2008 0 Comments
Google Named The World's #1 Brand

Google has been named the world’s number one and most powerful brand for the second year in a row clocking in at an estimated value at $85,057 million which represents a 30% increase in its brand valuation. This, according to BrandZ’s top 100 brand ranking for 2008. Other tech heavyweights in the top ten included GE, Microsoft, China Mobile, IBM, and Apple which was the biggest mover in the top 10 and a new entrant, moving up from sixteenth to seventh place with an incredible 123% increase in brand value to $55,206 million. HP More»

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GOOG Stable After Friday’s Price Surge

By Joseph Hunkins at April 21, 2008 0 Comments
GOOG Stable After Friday's Price Surge

Despite a small 1% drop this morning, stock in internet giant Google (GOOG) appears to be stable at the new price level of approximately $533 per share, about a 20% increase from the lows of last week. Until Thursday’s favorable earnings report Google stock had come under severe downward pressure after reports that revenue could suffer from a major slow down in the increase in paid clicking at Google - by far the internet’s most important advertising venue with control of approximately half of all online advertising.
Thursday’s earnings, however, indicated that the reports of More»

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Microsoft Buys Farecast For $115,000,000

By Joseph Hunkins at April 18, 2008 3 Comments
Microsoft Buys Farecast For $115,000,000

Microsoft has purchased the innovative travel service “Farecast” for a reported $115,000,000. SeattlePI has more about this breaking story. Farecast uses a predictive algorithm to help users determine if airline ticket pricing is poised to go up or down from the current levels and thus helps to find bargain pricing online.
Rather than develop extensive “Web 2.0″ features internally, it is becoming very clear that Microsoft is trying to fuel their massive new web initiative with cash, buying companies like Farecast (and Yahoo) that can make Microsoft an immediate player in the rapidly evolving More»

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Google Reports Better Than Expected Q1, Stock Soars

By Joseph Hunkins at April 17, 2008 0 Comments
Google Reports Better Than Expected Q1, Stock Soars

Google stock soared in after hours trading to over $500 per share after a very favorable earnings report that suggests Google is doing a much better job of pulling revenue out of paid advertising clicks. After hours GOOG showed a gain of over 11% from today’s closing price.
Reuters Reports
More»

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