John Battelle is bullish on the prospects of online publishing, especially for new publishing models and for old companies if they can “change their DNA”. In a recent interview with CNET’s Stefanie Olson, veteran search watcher, blogger, and online publishing advertising magnate Battelle suggested that Google will likely rebound in stock price after corrections in the past quarter, that advertising at his Federated Media Publishing company has not shown signs of diminishing, and that he sees a key strength of Federated as finding ways to keep high quality and independent blog voices intact More»

Labels: conversational marketing, federated media, john battelle