The online behavior, attitudes and interests of people from all walks of life are blending together online, according to research by Gartner. Gartner is calling this behavior/engagement “Generation Virtual” and defines four levels of engagement - creators, contributors, opportunists, and lurkers - related to the extent to which customers engage with other customers and the level of engagement that businesses and other organizations must have to enable them.
Findings about these Generation Virtual segments:

Up to 3% will be creators, providing original content. They can be advocates that promote products and services.
Between 3% and 10% More»

Labels: behaviour, community, engagement, online, social media

comScore Media Metrix Methodology Overview
Audience Measurement
comScore provides industry-leading Internet audience measurement that reports details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Using proprietary data collection technology and
cutting-edge methodology, comScore is able to capture great volumes of extremely granular data about online consumer behavior, including:
• Actions (starts, stops, clicks etc.)
• Audience behaviors (exposures, time spent etc.)
• Consumer behaviors (shopping, commerce)
• More»

Labels: audience, comscore, engagement, measurement

Omniture has introduced a product called Survey that allows organizations to get insights into the attitudes and opinions of not just your customers, but also those of your partners and employees.
Omniture says Survey will help organizations stay connected to the eco-system of the influencers that shape how your business is perceived by quantify the continually evolving qualitative sentiments of their audience—mapping survey responses with customer behavior and other metrics.
What does that mean? Basically, services enables organizations to easily design, create and implement online surveys to accurately measure audience sentiment to take immediate action More»

Labels: engagement, omniture, relevance

That is the billion dollar question being asked by ad executives everywhere according to a report by Ad Age. They are finally realizing that no one pays attention to online banner ads. Banner ads offer web publishers a means to monetize their traffic but the report questions how long it can last. Advertisers will realize that they are not getting the bang for their buck as they hoped and will find alternative ways to achieve their goals than banner ads. TechDirt suggests that Advertising Is Content and Content Is Advertising and offers the following recommendations for “brand” marketers More»

Labels: content, engagement, Online Advertising, social media

According Paul Dunay, “I” no longer stands for investment. He coined a new term, “Return on Influence“. When it comes to Marketing 2.0 this exactly the kind of ROI that should be measured. Influence refers to the ability to indirectly control or affect the actions of other people or things.
The time we dedicate to blogs, forums and social networks allow companies to build a more personal relationship with the the customer. These interactions have a direct impact in the tonality and overall More»

Labels: engagement, marketing 2.0, web 2.0