comScore, June ranking of the top online display ad publishers and advertisers. Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views.
Top Ad Publishers
Fox Interactive Media ranked as the top display ad publishing property in June, serving 52.3 billion ad views (15.9 percent market share), with MySpace.com accounting for 51 billion of these views. Yahoo! Sites, which ranked second in total ad views with 34.7 billion More»

Labels: display, Online Advertising, publishers

According to comScore, it is becoming increasingly important for retailers to not only understand the online marketplace but also how online marketing can help increase offline sales. #1. Search advertising provides higher sales lift than display advertising, but when combined, the synergy provides the highest lift… When comparing the offline sales impact among consumers exposed to ‘search advertising only’ with the impact among consumers exposed to ‘display advertising only’, search holds More»

Labels: display, Online Advertising, Search