From: Kevin JohnsonSent: Sunday, May 18, 2008 1:30 PMTo: Platforms & Services Division; APSP FTE - Adv & Pub Solutions Platform; Employees.all.corp.adf@main.corp; Employees.all.adf@main.corpSubject: Online Services Strategy Update

We have been executing against the core strategy I first presented at our Financial Analyst Meeting in July 2007 to go after the growing opportunity in online services and advertising. Four pillars have formed the basis of our strategy:
1. Consolidate ad platform and win in display2. Innovate and disrupt in More»

Labels: displace advertising, Microsoft, Online Advertising, Search, social media, user experience, Yahoo

Microsoft’s proposed bid for Yahoo was its fastest way to gain the scale necessary to compete against Google for online advertising dollars. Even before pulling the Yahoo offer, the company he had begun laying the groundwork for a strategy to compete with Google in online advertising. Microsoft CEO Steve Ballmer is convinced that online advertising is crucial to its future. So much so that he sees online advertising making up as much as 25% of the company’s business within a few years. Google generates approximately US$ 22 billion versus Microsoft’s US$ 3.3 billion from online More»

Labels: displace advertising, Microsoft, Online Advertising, web applications, Yahoo

ad:tech is set to roll into town April 15-17. The conference will feature the heavy hitter in the digital ad industry and Digg’s Kevin Rose is set to deliver one of the keynotes. This year’s conference will focus on four core areas;
1) Performance Marketing2) Emerging Platforms3) Media and Branding4) Exchange Series
I found the itinerary builder very interesting. It is a simple interface that incorporates AJAX that allows conference attendees to customize their itinerary, save it to their account and print it as well.
The conference will also More»

Labels: displace advertising, Online Advertising

Yahoo and AOL are in discussions to combine their web operations reports the WSJ. The move is aimed at thwarting Microsoft’s bid to acquire Yahoo.
The terms being discussed between AOL would fold into Yahoo and make a cash investment in return for about 20% of the combined entity. The deal which does not include AOL’s dial-up access business values AOL at about $10 billion. Yahoo would use the AOL cash investment and put up additional funds to buy back several billion dollars worth of its own stock at a price somewhere in the middle of the range between $30 More»

Labels: AOL, displace advertising, Online Advertising, Search, Yahoo

Yahoo said it plans to carry search advertising from Google as part of a test that could lead to a broader partnership reports the WSJ. The two-week trial, which will be limited to U.S. traffic and no more than 3% of Yahoo’s Web search queries, is designed for the two sides to evaluate the revenue potential of a broader search ad outsourcing arrangement. Yahoo already had been in negotiations to outsource its Web-search advertising in Europe to Google since last year, say people familiar with the matter.
Citigroup More»

Labels: displace advertising, Online Advertising, Search, Yahoo

Web advertising stimulates off-line sales and in most cases, online campaigns increase sales more at advertisers’ retail cash registers than on their websites, according to a report by comScore.
The data was gathered by observing the behaviors and purchase patterns of over two million people that had installed comScore’s tracking software on their PCs. The conclusion was that online advertising influences consumers’ behavior
A study conducted for a retailer with more than $15 billion in annual revenues (most from their store) revealed that U.S. sales increased by 40% online and by 50% off-line among people exposed More»

Labels: displace advertising, Online Advertising, Search