The anticipated domain names of the recently merged Bank of America and Merrill Lynch are for sale on eBay. Website addresses bofalehman.com, bankofamericamerrilllynch.com, and bofaml.com have all been registered as potential domain names of the merged entity and are being auctioned off to the highest bidder. Clearly, the cybersquatter’s hope is to make a killing by selling the domain name(s) to the merged banks. But until then, the registrant is cashing in by running Google ads on the sites and redirecting traffic to eBay.
Lesson to those in M&A:
“It shows how there are opportunists More»

Labels: Adsense, cybersquatting, eBay, google, Online Advertising