Oracle.com has turned its homepage into a listening post; unregistered visitors to the page can submit ideas, comments and suggestions. Registered visitors can submit ideas which can be voted up or down by other members in the Oracle community. Look for the “Participate with Oracle” box on the top right hand side.
“This idea is similar to the Dell Ideastorm concept, which famously led the company to introduce its first Linux based PC (as the community voted this as most popular idea suggestion). The big difference being that Oracle is using its home page,” More»

Labels: crowdsourcing, oracle, social media

Shane Robinson, Chief Strategy & Technology Office for HP recently outlined some  major trends that will shape the future of the technology industry.  He believes we are in the early stages of a major shift, one that will transform how we access information, share content, and communicate. Some major trends we will see include:
1) cloud computing and everything as a service
2) quantum leap improvements in user experience
3) search will be done for you and not by you
4) from a static web to an intelligent dynamic web
5) context, relevance and availability of More»

Labels: cloud computing, crowdsourcing, saas, user experience, web

Starbucks has turned to social media to improve their products, image and reputation. The company has created a sort of interactive suggestion box to solicit feedback from customers, employees and partners. The site an elaborate production and it is hosted at SaleForce.com. They could have achieved the same thing by using simple community building and rating software instead of the current expensive solution. Starbucks’ problems are associated with its core business and I am not sure even the best social media technologies will solve them. The stock has taken a deep dive from $47 to new lows of $17 More»

Labels: Community Marketing, crowdsourcing, social media