That is the billion dollar question being asked by ad executives everywhere according to a report by Ad Age. They are finally realizing that no one pays attention to online banner ads. Banner ads offer web publishers a means to monetize their traffic but the report questions how long it can last. Advertisers will realize that they are not getting the bang for their buck as they hoped and will find alternative ways to achieve their goals than banner ads. TechDirt suggests that Advertising Is Content and Content Is Advertising and offers the following recommendations for “brand” marketers More»

Labels: content, engagement, Online Advertising, social media