comScore Media Metrix Methodology Overview
Audience Measurement
comScore provides industry-leading Internet audience measurement that reports details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Using proprietary data collection technology and
cutting-edge methodology, comScore is able to capture great volumes of extremely granular data about online consumer behavior, including:
• Actions (starts, stops, clicks etc.)
• Audience behaviors (exposures, time spent etc.)
• Consumer behaviors (shopping, commerce)
• More»

Labels: audience, comscore, engagement, measurement

Google’s new web audience measurement service is intended to help advertisers identify the best places to buy online ads by providing them data on which web sites their target audiences visit. The goal is to connect advertisers and publishers and provide them with demographics and usage patterns of target audiences. The service is available to select parties at the moment but it is expect to be freely available to anyone shortly.
Presently, ad buyers use services such as comScore, Nielson, Hitwise, Compete.com and Quantcast to analyze audience usage patterns to allocate their media More»

Labels: comscore, hitwise, nielson, Online Advertising

In light of the flurry of activity around sites creating their own ad networks, like Healthline did today, we decided to provide a break down of the top ad networks as reported by comScore, which measures the actual delivery of ads within online ad networks. The break down highlights both the breadth of reach for the top ad networks and the emergence of a series of audience-specific niche ad networks.
“Ad networks have become integral components to the online advertising industry over the past several years by helping aggregate audiences More»

Labels: ad networks, comscore, Online Advertising

Despite a small 1% drop this morning, stock in internet giant Google (GOOG) appears to be stable at the new price level of approximately $533 per share, about a 20% increase from the lows of last week. Until Thursday’s favorable earnings report Google stock had come under severe downward pressure after reports that revenue could suffer from a major slow down in the increase in paid clicking at Google - by far the internet’s most important advertising venue with control of approximately half of all online advertising.
Thursday’s earnings, however, indicated that the reports of More»

Labels: comscore, google, stocks

Perhaps it should come come as no surprise that one in three of all the videos viewed online are served up by YouTube.
Comscore reports that in January of 2008 a total of about 10 billion online video clips were served. 3.36 billion from Google sites while the second place video provider, Fox Interactive Media, served up 584 million. Yahoo, once in contention for the top video spot, served only 315 million and Microsoft only 199 million.
Unfortunately for Google, YouTube’s video dominance has yet to become a profitable part of Google’s online advertising empire. More»

Labels: Advertising, comscore, video, Youtube