The online behavior, attitudes and interests of people from all walks of life are blending together online, according to research by Gartner. Gartner is calling this behavior/engagement “Generation Virtual” and defines four levels of engagement - creators, contributors, opportunists, and lurkers - related to the extent to which customers engage with other customers and the level of engagement that businesses and other organizations must have to enable them.
Findings about these Generation Virtual segments:

Up to 3% will be creators, providing original content. They can be advocates that promote products and services.
Between 3% and 10% More»

Labels: behaviour, community, engagement, online, social media