In a seminal article titled The Long Tail, published in October 2004 on Wired, Chris Anderson described a new niche strategy where it became possible to sell large numbers of unique items in relatively small quantities.
In fact, what would have been uneconomic in brick and mortar businesses was becoming possible AND profitable thanks to the Internet.
This concept of the “long tail” flourished and now applies to many other situations, such as domain names, for example, as well More»

Labels: Big Tail, Chris Anderson, internet, john battelle, Long Tail, media, monetization, Search, social media, UGC, web 2.0