Social networks have apparently permeated the parenting world as well. In a study by NewMedia Metrics and The Parenting Group, although both gen X and Y mothers consider the internet a key resource for parenting information, gen Y mothers seem to prefer the wisdom of the crowds opting for social networks, blogs, and video sharing sites.
Gen Y moms create their own content and their top three activities include reading blogs, participating in an online community of moms, and creating and sharing their own video. In contrast, gen X moms are overall less digital media inclined preferring to to engage More»

Labels: Blogs, social networks, web 2.0

According to the a published by PRWeek/Manning Selvage & Lee, 28 percent of senior managers see increased spending in consumer generated media (CGM).
Marketers also view CGM as a tool for supporting brand and reputation. More than six in 10 say CGM is important for creating brand awareness (68%), building brands (64%), and being perceived as an innovator (60%). A sizeable proportion of marketers even tie CGM directly to ROI, with 43% saying it is important to sales.
In contrast, most marketers were unwilling to invest in CGM in 2007. Only 12% of respondents from More»

Labels: Blogs, social media, Twitter

PRWeek reports that a new study conducted by Burson-Marsteller has found that 15% of Fortune 500 companies communicate with consumers via blogs.
The survey, conducted in February and March this year, found that 74 Fortune 500 companies actively maintain blogs, many of them technology-related corporations. The top four industries with blogs were: Computers and Office Equipment (IBM, Dell, etc.); Network and Other Communications Equipment (Motorola, Lucent Technologies, etc.); Semiconductors and Other Electrical Components (Intel, AMD, etc.); and Internet Services and Retailing (Amazon, Google, etc.). More>>
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Labels: Blogs

Most corporate blogs would likely agree with the assessment that they are unimaginative failures. They all start with the best of intentions - they need a blog because everyone else has one; it’s the new new ‘thing’; and then they justify it as a means of communicating with and engaging their customers. Unfortunately, this is where they fail.
It’s tough to make a corporate blog cool and fun given that it’s not exactly the most interesting material to work with. A B2C company blog, for instance, stands a better chance than a B2B blog because of the personal nature of the More»

Labels: Blogs, usability, user experience, web 2.0

When Tim Russert died on June 13, NBC held off reporting the news for almost two hours and asked other TV networks to hold off reporting it so that his family vacationing in Italy could be notified first. However, long before Mr. Russert’s death was reported on air, it was on the Web, Twitter, and Wikipedia.
The Wikipedia entry on Mr. Russert’s page was updated at 3:01 p.m., forty minutes before NBC made the announcement on air. His biography had the date of this death and it was rewritten in the past More»

Labels: Blogs, Twitter, wikipedia

Good thing I drink Pepsi because according to Dr. Ralph Walton as pointed out by John McManamy, “Don’t Drink the Diet Coke,” there may be a correlation to depression and bipolar disorder to aspartame - the sweetener used in Diet Coke. What does this have to do with marketing? Well, as Brian Morrissey points out in Dell’s Hearing Test, try typing ‘Diet Coke’ in Google and see what comes up. Two of the top 5 search results are pointing to articles about how More»

Labels: Blogs, conversational marketing, Google. Search, social media marketing

One of the most unassuming but influential players in Silicon Valley is Matt Mullenweg, the key developer of Wordpress blogging software and owner his associated anti-spam company Automattic.
Mullenweg spoke today at the Web 2.0 Expo in San Francisco about new developments at WordPress, most significantly their new relationship with Sphere to create a WordPress feature called “possibly related” which will help readers identify similar content all across the WordPress network of blogs.
This will help low traffic blogs hit the radar screen when they right about topics of interest to the broader community, and will also help solve the current problems More»

Labels: Blogs, matt mullenweg, tech blogs, wordpress

Enterprise 2.0 will become a $4.6 billion industry by 2013, according to a report by Forrester Research. The top priority for enterprises will be social media applications and tools and most of the money is expected to flow to social networking tools and mashups.
Forrester defines Enterprise 2.0 as the corporate version of Web 2.0. Here’s the research firm’s definition:

In Forrester’s view, the key hallmark of Web 2.0 is efficiency for end users, and the ultimate goal is to use technology like More»

Labels: Blogs, enterprise 2.0, online services, social media, videos, web 2.0, wikis

A report issued by Society for New Communications Research reveals that many companies are adopting social media as a marketing tool however they are struggling to find effective metrics.
The report is based on findings from a survey of 297 advertising, marketing, PR and corporate communications professionals, 57% felt social media tools are becoming more valuable, 27% of whom say that social media is a core element of their communications strategy.
The most popular social media tools used were;1) Blogs - 78%2) Online Video - 63%3) Social Networks - 56%4) Podcasts - 49%
Awareness and engagement were More»

Labels: Blogs, podcast, social media, social networks, video, wikis

Cisco is facing a lawsuit after an employee - who happend to be in charge of Cisco’s Intellectual Property Division - criticized other companies on his personal blog. The companies that came under fire are now suing the company, claiming the employee should have disclosed his Cisco affiliation.Anne at CNET wonders today if a new spate of blog lawsuits may be coming as employees are increasingly given, and taking, the freedom to discuss company issues. My guess is that companies have little to worry about. Several prominent bloggers More»

Labels: Blogs, cisco, companies, lawsuits, liability