The nations top three ISPs have denied keeping tabs on customers’ internet activity in order to serve up more targeted online ads, but reserved the right to do so in the future.
AT&T, Time Warner Cable, and Verizon denied using online behavioral advertising and called on all Internet companies to adhere to standards that require customers to opt in to the tracking of their online activities.
A study released by the Consumers Union said 72 percent of Americans are concerned that their online behaviors were being tracked and profiled by companies. 
 ”AT&T does not More»

Labels: behavioral targeting, Online Advertising

Support for the Online Privacy Bill aimed at protecting consumers’ online privacy is gathering steam.The law will require companies to get approval from consumers before collecting information about their web surfing habits, a process known as behavioral targeting that helps web sites more strategically place ads. The legislation may also demand that companies disclose more information on how they collect and use people’s web surfing data. “There is a reasonable chance that we will see something in the next Congress,” says Michael Hintze, an associate general counsel at Microsoft.
Legislative interest in ad targeting spiked More»

Labels: behavioral targeting, web privacy