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Social Media Strategies Conference
October 29-30, 2008
Stanford Court Hotel, San Francisco, CA
  Web Analytics — Measuring Social Media Engagement
  Wednesday, August 13, 2008  |  6-9 PM

Craig Newmark Campaigning For Obama

By Daya Baran at June 23, 2008 0 Comments

Interactive Map of Obama’s Journey To The White House

By Reshma Kumar at June 19, 2008 2 Comments

Tag Clouds Of The Rich & Famous

By Daya Baran at June 16, 2008 1 Comments
Tag Clouds Of The Rich & Famous

Tag Clouds categories content on a website. Many tags can be used to describe the same content. The font size of a word or phrase in a tag cloud conveys the popularity the content being referenced to on that particular website.

Below are some tag clouds generated from speech transcripts and blogs of famous people.
A More Perfect Union – by Senator Barack Obama

Future of Web Applications More»

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Obama Spends $3.5 Million On Online Advertising

By Daya Baran at May 29, 2008 0 Comments
Obama Spends $3.5 Million On Online Advertising

Barack Obama’s campaign spent $3.5 million on web advertising between January and April. Of that $2.8 million was spent on Google according to Federal Election Commission filings by Obama for America.

It is estimated that as much as $3 billion could be spent by political campaigns on all forms of advertising. The Obama campaign deployed a mix of pay for performance and display ads on Yahoo, Specific Media, Pulse360, Microsoft’s DrivePM, AOL’s Quigo and CNN. Spending for other candidates were not available.
Below is a break down of publicly available spending related to online advertising More»

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Baidu Goes Barack

By Daya Baran at April 07, 2008 0 Comments
Baidu Goes Barack

Baidu, the leading search engine in China, is also embracing Barack Obama. They have added a caricature of Barack Obama and the donkey that symbolizes the Democratic party to the Baidu logo on their homepage. When the logo is clicked Baidu takes you to a profile of Barack and provides more link to stories and videos of Barack.

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The YouTube President And Queen

By Daya Baran at April 01, 2008 0 Comments
The YouTube President And Queen

Having witnessed the tremendous success Barack Obama has had with YouTube, heads of state and royalty from around the world are taking a page from The Book of Barack. Barack’s video which the producer hoped to get 100,000 views got 2,000,000 million view in 2 days.
Queen Rania of Jordan, has launched a YouTube channel to educate the west about the Arab World and dispel negative stereotypes about muslims. The Queen, who has been an outspoken advocate of women’s rights and education reform in the Arab world.
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Politics - Viral Video Style

By Joseph Hunkins at March 27, 2008 4 Comments
Politics - Viral Video Style

Earlier this week Daya Baran discussed the amazing difference in the online advertising strategies of the Clinton and Obama campaigns, with Obama spending one million dollars on Google advertising in February, Clinton a paltry $67,000
Today, Brian Stelter at the New York Times is noting another example of how “tuned in” the Obama campaign appears to be to social media. In the this article Stelter follows the success of a video posted online of an Obama speech that got marginal mainstream coverage, but was a huge online success as it was passed along, linked to, and More»

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Obama Outmaneuvers Using Web & Social Media

By Reshma Kumar at March 10, 2008 0 Comments
Obama Outmaneuvers Using Web & Social Media

Yes, We CanBarack Obama has outmaneuvered brand name Hillary Clinton in part by running an efficient campaign utilizing the web and social media technologies. The campaign has been so successful that executives from the world’s largest advertising agencies are briefing their biggest clients on the power of the web and social media technologies. Some of these clients control billions in advertising dollars that are deployed across many mediums that influence the way society thinks and makes purchasing More»

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