comScore Media Metrix Methodology Overview
Audience Measurement
comScore provides industry-leading Internet audience measurement that reports details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Using proprietary data collection technology and
cutting-edge methodology, comScore is able to capture great volumes of extremely granular data about online consumer behavior, including:
• Actions (starts, stops, clicks etc.)
• Audience behaviors (exposures, time spent etc.)
• Consumer behaviors (shopping, commerce)
• More»

Labels: audience, comscore, engagement, measurement