Marchex, today announced that it has launched Marchex Connect 2.0, its next-generation local advertising platform. Marchex Connect 2.0 integrates three important advertising products: online advertising, call-based advertising and Business Profile Pages, which are fully trackable branded web pages that give advertisers an immediate local online presence.
Marchex Connect serves national advertisers who want to target locally and large businesses, such as Yellow Pages and media companies, who want to sell local advertising under their own brand to their customers. In addition, the company has formed the Marchex Digital Platform Group, uniting Marchex’s voice services, More»

Labels: Advertising, local, Search

I am puzzled, was Yahoo in such dire straits that they could not negotiate a better deal? Yahoo has agreed to pay Google a break up fee of $250 million if the partnership falls apart within the first two years.
If the Services Agreement is terminated by either party within 24 months … Yahoo! is required to pay to Google the sum of $250,000,000…
Under the proposed deal Yahoo anticipates on making $250 million to $450 million in operating cash flow in the first 12 months following implementation. On More»

Labels: Advertising, Search, Yahoo

It seems to me that the raging debate over companies and we control our own information and move it around the web (aka data portability) should not be confused with privacy issues. Frankly, I think we are approaching a good and grand solution to the data portability challenge in the form of Open ID, Open Social, Google Friend Connect, the new data portability initiative from Myspace, and to a lesser extent Facebook Friends which first needs to resolve their issues with Google to be a good solution.
Online data privacy is a whole different animal in my More»

Labels: Advertising

Although one should maintain a healthy skepticism of the values given to many of the companies listed in Adnomics extensive review of Facebook applications, the site offers great insight into the Facebook development landscape as it shows how many users and how many installs for thousands of applications.
Top of the pile is Slide.com, the most successful widget builder for Facebook that started as a photo application with enormous exposure across Facebook. Slide has already enjoyed investment of about $75 million and a spectacular market valuation of over half a billion dollars, actually far more than More»

Labels: Advertising, Facebook, Online Advertising

Newspapers are in trouble, and things keep getting worse. With circulation dropping and currently at the same level as 1946 (!), papers sold per capita are at a fraction of former levels. The death spiral could become fairly dramatic since newspapers have a lot of fixed costs and many are already losing money. Unlike internet enterprises, papers cannot easily scale back expenses as advertising revenues flow online. This will likely lead to continued consolidation of local papers and probably will become a death knell for many others.
Newsosaur has More»

Labels: Advertising, Newspapers, Online Advertising

Inside Facebook has pulled together an excellent post noting the claimed CPMs by several Facebook developers for their Facebook Applications.
Here are the numbers:
$0.60 CPM with Social Media
$1.50 CPM with VideoEgg
$0.27 CPM with Cubics, down from $0.43 earlier this month
$0.40 CPM with Cubics
$4.78 eCPM with Social Media[? This is so out of line with the others I think great skepticism is called for here]
$0.50 CPM each with AdSense, FB Exchange, Social Media, and RockYou (and by combining 2 units on a page is making $1.00 CPM)
$0.125 CPM with Lookery ($0.25 with 2 ads above the fold)
$0.10 CPM with Cubics, More»

Labels: Advertising, Facebook, Online Advertising, social networks

Advertising networks pool advertising space at large numbers of websites and then offer this space to advertisers as part of targeted click packages. These networks have been growing dramatically and enjoying great success as advertises struggle to maximize the amount of activity they get for a given campaign.
The New York Times reports and offers an interesting travel market case study that suggests advertisers are shifting their focus from campaigns with larger publishers at higher cost to campaigns where they can maximize the number of clicks per dollar spent.
Unfortunately for advertisers the equations grow increasingly complex after allowances are More»

Labels: Advertising, Click Fraud, PPC

Comscore will soon release their report of Google advertising activity for February and Silicon Alley Insider says they already have the numbers that show Google with 515 million US paid clicks in February, up 3% year over year. Unfortunately for Google a gain of only 3% is not very impressive on the surface and is also somewhat misleading because we had 29 days in February this year, which means that ad clicks at Google were flat on a year to year comparison.
The market did not take this click report very well, and Google has fallen over 3% More»

Labels: Adsense, Advertising, google, Online Advertising

Perhaps it should come come as no surprise that one in three of all the videos viewed online are served up by YouTube.
Comscore reports that in January of 2008 a total of about 10 billion online video clips were served. 3.36 billion from Google sites while the second place video provider, Fox Interactive Media, served up 584 million. Yahoo, once in contention for the top video spot, served only 315 million and Microsoft only 199 million.
Unfortunately for Google, YouTube’s video dominance has yet to become a profitable part of Google’s online advertising empire. More»

Labels: Advertising, comscore, video, Youtube

Google’s adwords and adsense pay per click juggernauts appear to be sucking the life out of old media says stock watcher Henry Blodget, author of the Silicon Alley Insider technology stock blog.
Blodget noted that online advertising is flowing online at a “frantic” rate, and Google captured twice as much of the new revenue as its closest three competitors combined.
Where offline advertising increased by about a billion from 2006 to 2007, online ad spending increased 4 billion with Google scooping up a whopping $2.7 billion of that $4 billion increased spend. As Blodget notes about a third More»

Labels: Advertising, Online Advertising, PPC, Yahoo