The anticipated domain names of the recently merged Bank of America and Merrill Lynch are for sale on eBay. Website addresses bofalehman.com, bankofamericamerrilllynch.com, and bofaml.com have all been registered as potential domain names of the merged entity and are being auctioned off to the highest bidder. Clearly, the cybersquatter’s hope is to make a killing by selling the domain name(s) to the merged banks. But until then, the registrant is cashing in by running Google ads on the sites and redirecting traffic to eBay.
Lesson to those in M&A:
“It shows how there are opportunists More»

Labels: Adsense, cybersquatting, eBay, google, Online Advertising

Comscore will soon release their report of Google advertising activity for February and Silicon Alley Insider says they already have the numbers that show Google with 515 million US paid clicks in February, up 3% year over year. Unfortunately for Google a gain of only 3% is not very impressive on the surface and is also somewhat misleading because we had 29 days in February this year, which means that ad clicks at Google were flat on a year to year comparison.
The market did not take this click report very well, and Google has fallen over 3% More»

Labels: Adsense, Advertising, google, Online Advertising

Google is cooking up more gadgety goodness with todayś release of the Google Spreadsheet gadget maker, which allows for very simple integration of a dynamic spreadsheets in websites. I undertand the application will also work with other Google docs, but probably spreadsheets will be the most useful and used implementation of this type of Google gadget.
Today I spoke with Googleś Adam Sah who was a key pioneer of the gadget/widget concept as it took shape a few years ago. The gadget programming structure is now becoming a key part of the Open Social efforts at Google. More»

Labels: adam sah, Adsense, google spreadsheet

Google Adwords which allows you to place ads on Google SERP pages has renamed the feature formerly known as “site targeting” to “placement targeting“. Whereas, site targeting allowed advertisers to target entire websites, placement targeting AdWords ads can now appear on precise subsections or positions on sites in addition to an entire website, select web pages, or a particular page position.
Here’s how you can create your own placement-targeted ad:

Login and click Placement-Targeted. Log into your Adwords account, and from the ‘Online Campaigns’ table on the ‘Campaign Summary’ page, click More»

Labels: Adsense, google

Online advertising is one sure way to monetize traffic on a web site as Google has proven with AdWords and AdSense. Adsense being the most successful “widget” ever. Over the last few months many companies have sprung in every vertical to capitalize on ad dollars moving online. The
Besides Google, there are alternatives such as Yahoo Publisher, Microsoft adCenter and even Nokia has ambitions of challenging Google via the purchase of Enpocket.
Start-ups like Tumri, More»

Labels: Adsense, Adwords, Google. Search, Online Advertising, widgets

Users are spending more and more time than a year ago watching video online and expect to watch even more going forward as long as the content remains free and ad-supported. “This study confirms that consumers accept video advertising in exchange for a free viewing experience, which is good news for advertisers,” said David Klein, vice president of TNS, in a statement. “As with advertising across all media, if the video advertising is relevant it can contribute to and enhance an engaging media experience, not impair it.” The study was sponsored by Google More»

Labels: Adsense, user experience, Youtube