Good Health Advertising, an ad network comprised of health and medical websites and email patient lists, closed a premier round of funding for less than $1 million. The round was led by Gersh Venture Partners, reports MarketingVox.
The network reportedly serves eight million unique US visitors, setting it neatly in the top 15 health web properties. “More people are using the internet to improve their health and manage … health challenges,” said CEO Mike Edelheart of Live Deal. Edelhart sits on Good Health’s Board of Directors.
“We live in the age of the empowered patient.”
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Labels: ad networks

Ask.com’s parent IAC is the latest to join the already crowded ad network space. The company announced that it is planning to build an in-house ad network.
The mini-network pools inventory from IAC’s collection of sites. Ads can be targeted and sold across them to reach specific audience segments.
IAC hopes to differentiate itself from other content-cum-ad-networks by enabling advertisers to sell ads against user activities. For instance, a frequent Evite or Ticketmaster user may be served ads based on parties thrown or event tickets purchased.
One analyst claims that if the ad network proves popular, it More»

Labels: ad networks, Ask.com

Shanghai-based ad net AdChina has secured a $10 million first round funding led by Mayfield China. The year-old company also has received unspecified angel funding from Jack Xu, a VP at Cisco (NSDQ: CSCO) and eBay’s (NSDQ: EBAY) former VP of engineering. Chinese ad firms of all sizes are gearing up for the Beijing Summer Olympics, which is expected to generate roughly $1.5 billion in ad revenue (earlier this year, Lehman Brothers internet analyst Doug Anmuth forecast about $70 million of those revenues going to online).
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Labels: ad networks, china

In light of the flurry of activity around sites creating their own ad networks, like Healthline did today, we decided to provide a break down of the top ad networks as reported by comScore, which measures the actual delivery of ads within online ad networks. The break down highlights both the breadth of reach for the top ad networks and the emergence of a series of audience-specific niche ad networks.
“Ad networks have become integral components to the online advertising industry over the past several years by helping aggregate audiences More»

Labels: ad networks, comscore, Online Advertising

Healthline is the latest company to launch an ad network. The network will allow the health care advertisers to reach consumers in a far more targeted way. Healthline reaches 10 million unique users through publishers including AARP, Self.com, Meriam Webster and US News and World Report and will use it Semantic Taxonomy to enable ad targeting.
According to a recent Nielsen//Netratings report, health advertising networks deliver about 9 million impressions each month. Rather than selling a generic ad on several different networks, it makes sense to target a specific ad to a health network More»

Labels: ad networks, Online Advertising, online health