Report on Click Fraud

According to the AAAA Click Fraud is estimated to cost U.S. businesses in excess of $1 billion each year. Click fraud is the intentionally clicking an ad with no intention of converting from browser to buyer. The AAAA defines click fraud as “a person, automated script or computer program clicking on a paid search ad, adversely affecting the advertiser who received the click, often to the benefit of the publisher."

Others contend that even publishers derive a certain amount of revenue from click fraud when users click on ads with out intending to buy.

For more information about the report contact AAAA