SEO For Web 2.0

Web 2.0 is making the entire internet a giant community by connecting communities of users together. User-generated content can quickly grow a web site to vast dimensions in little time. Web2.0 companies depend heavily on communities and viral marketing to drive traffic to their sites.

However, Web2.0 sites need to rely on search engines to attract visitors as well. But getting a Web2.0 site to rank ‘well” is not as easy as it seems because there generally is less editorial control and various structural issues can cause lack of indexability. These issues can represent insurmountable hurdles for online visibility but they can be overcome.

This event will focus on
- How Web 2.0 companies can increase their traffic and search engine rankings.
- Why all content can’t be tucked away behind a membership login
- How to open up internal data to the search engines without compromising user privacy
- Structural barriers limiting indexability and maximizing the spiderability of a web site

Speakers
David Hahn, VP Marketing, LinkedIn
Joelle Kaufman, VP Marketing, Engage
SEO Strategist, Google