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Thursday, October 26, 2006

AOL's FullView is a Mashup

This morning I took AOL search engine with the new "FullView" feature for a spin. The interface has a slick clean look and it is nicely integrated with Google search results. Further, the site also integrates multimedia, news and other content from AOL and its partners.

The search engine more like a mashup than a search engine. It integrated the relevant search results from the Google, AOL and partner sites. This helps the user discover more information relevant to the user's search query by including stock charts, videos, images, news, local results and other tidbits specific to the user's query.

For example, a search for "Google" presents ten standard web search results powered by Google, included on the right hand side is the delayed stock quote for Google and an image of the stock chart. Also, included are relevent news headlines about Google and from "AOL Inside".

Neat Features
"Click to Expand" link opens additional results from "AOL Inside". Floating boxes helps users link faster to relevant results, limit search results or get additional informations that is specific to the user's query.

"Search On History" icon on mousing over displays a list of your most recent searches. From this box, you can clear your search history, turn search history off, or click through to a full page where you can manage your search history. It has many other neat features view your search query.

I enjoyed using this however I am not sure if these feature will make me switch to AOL Search.

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