Topic: Benefits of Mobilizing Enterprise Apps. with Handheld Devices

Abstract:
Mobilizing enterprise applications can provide a significant competitive advantage to forward thinking organizations. Handheld devices have made the transition from being personal productivity tools for the personal consumer market to being enterprise wide and enterprise-deployed business solutions.

Sales professionals, customer support and service personnel, and internal help desk staff are all able to benefit from the mobility that an extended and totally mobile mission critical solution can provide.

Organizations have extended enterprise applications through the use of handheld devices. These organizations are able to measure, in real and quantifiable terms, the impact that these deployments have had.

Impact and improvement can be quantified in several ways: for a sales focused manufacturer, improvement is measured in terms of sales figures, customer satisfaction, and the management of customer order information. For a health care organization, improvements are measured in terms of quality of patient care and the efficiency with which care providers can do their jobs.

Although the quantifiable financial criteria are important, an enterprise that is evaluating a mobile solution will consider several criteria, in addition to ROI, during the evaluation and decision phases of selecting a mobile enterprise solution and solutions provider.

The presentation will discuss the scope, types of enterprise applications, data that are being extended to employees and executives through the deployment of mobile solutions, and how this will change web content delivery.

Who Should Attend:

• E-Commerce Strategists & Practitioners
• General Management
• Sales & Marketing Management
• Customer Support Management
• Operations Management
• Business Owners
• Web Site users, owners, and support personnel