Abstract:
The Web has increased personal control over almost every aspect of our
lives. It seems like an undeniably GOOD THING to be able to buy any
book or CD, execute stock trades at all hours, and gather information
about those purchases which aren't directly available from the Web.
As physical barriers drop away, the only remaining obstacles to
complete consumer paradise are due to the way people formulate
and act on their preferences. Psychologists have documented
numerous paradoxes that emerge when people are free to pursue
their own choices.
Surprisingly, more choice does not necessarily lead to better
decisions. And because of inconsistencies and errors in
decision-making, increasing the range of options often fails
to make people happier about the choices they make.
This talk will review recent research relevant to the design and
structure of purchasing choices presented through the Web. Besides
indicating the sorts of mistakes people typically make, there will be
useful tips for how designers can help people deal with
choice-overload.
Who Should Attend:
- E-Commerce Strategists & Practitioners
- General Management
- Sales & Marketing Management
- Customer Support Management
- Operations Management
- Business Owners
BIO of speaker:
Paul Whitmore is currently the User Interface Visionary at
E*Trade (pwhitmore@etrade.com), where he works with designers,
data-miners, and marketing professionals to insure that a leading
e-commerce site remains intuitive and fun to use.
He finished his Stanford Ph.D. in March of 2000. His thesis
focused on long-term goal-setting, a problem at the intersection
of psychology and economics. While at Stanford, he interned
at Xerox PARC in the User Interface Research Group. He was also a
fellow at the Center for Conflict and Negotiation, and attended
the Santa Fe Institute to research the evolution of cooperation
Paul's Web site
Price:
Free
and Open to the public. RSVPs not required.
Time & Schedule:
6:00-9:00
PM
6:00 - 6:50 PM
Registration, Table Top Vendor Presentations, General Networking Hour. Complementary soft
drinks and snacks are provided by our sponsors and Cypress Semiconductor. So come straight
from work to the AIP-WebGuild Meeting.
6:50 - 7:00 PM
General Announcements (Have Jobs, want Jobs, etc.)
7:00 - 8:20 PM
Main Speakers followed by Q & As.
8:20 - 8:30 PM
Door Prizes. (Must be present to win)
8:30 - 9:30 PM
SIG's - Special Interest Group Discussions.
Come to the re-launch of our E-Com SIG
<% include('/home/vip/svwguild/public_html/htdoc/includes/bottominclude.php'); %>
3939 North First Street - North side
of Building 3