Topic: Thinking and Working in the New Economy

Abstract:

With the stock market reversing its meteoric rise of the last 8 years (yes, it’s depressing), the press is saying that e-commerce is dead. This is simply not true. The Internet has profoundly changed the rules of the game of business, and most companies have not figured that out yet. We're not talking about merely using the Internet to sell your products or services; we're talking about using the Internet as a catalyst to completely transform your company and its relationships with customers, partners and employees. The archaic, industrial-based functions of finance, marketing, sales, engineering and manufacturing need to disappear and resurface with morphed responsibilities more heavily focused on the newly empowered customer.

In this session, e-commerce management expert Mitchell Levy will discuss the concept and management of the holistic Internet-enabled entity. He will cover new e-conomy thinking and the constancy of change, ways to evolve businesses around the customer and their new customer service expectations, and the continued importance of content and ongoing Internet marketing.

Who Should Attend:

• All members who feel the challenge of our times
• E-commerce strategists and practitioners
• General management
• Sales and marketing management
• Customer support management
• Operations management
• Business owners
• Web site users, owners, and support personnel

Mitchell Levy is a popular speaker, lecturing on ECM issues around the world. He is the author of E-Volve-or-Die.com: Thriving in the Internet Age Through E-Commerce Management (http://e-volve-or-die.com), and he is the founder, the program coordinator and a lecturer at San Jose State University's E-Commerce Management Certificate Program. Levy is President of ECnow.com, an ECM consulting firm helping companies make the transition from the Industrial Age to the Internet Age. He serves as Chair for Comdex.biz, the core conference at Comdex Fall and Chicago, and for his own symposium series, ECMsym.com. Levy is executive producer of ECMgt.com, an online ECM e-zine. He is actively involved with numerous industry consortia and is frequently asked to judge the ECM efforts of companies on a global level.

Free and open to the public. RSVPs not required.

Schedule: 6:00 - 9:30 p.m.

6:00 Registration, tabletop vendor presentations, general networking. Complimentary soft drinks and snacks provided by our sponsors and Cypress Semiconductor.

6:50 General announcements (have jobs, want jobs, etc.)

7:00 Main speakers followed by Q & As

8:20 Door prizes (must be present to win)

8:30 Special interest group (SIG) discussions:
Animation: Importing Flash movies into other Flash movies to insure small downloads and create manageable Flash sites.
E-Commerce: SIG re-launch.

9:30 Closing

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