Topic: "Cultural Dimensions and Global Web User-Interface Design:"
                What? So What? Now What? "

Abstract: By its very nature, the Internet is a global medium. Web developers who want to connect in a meaningful way with this global audience must carefully plan, analyze, design, implement, reviewuate, and document user interfaces that reach across culturally different user communities. Current user interface design is based on psychological and social models drawn from the European and American research traditions. However, recently cultural psychologists, cultural anthropologists, cultural sociologists, and designers have begun reconsidering these models by identifying cultural preferences and value orientations more prreviewent in Asia, Latin America, the Islamic world, and Africa.

In this presentation you'll learn how the works of Edward Hall, Florence R. Kluckhohn, Fred L. Strodtbeck, and Geert Hofstede, among others, are providing a rich source of ideas that can and should be applied to user interface design for global audiences. Their theories complement, and sometimes revise, current principles of human-computer communication, including the design of metaphors, mental models, navigation, interaction, and appearance. Although derived from the differences between cultures, they also describe differences within cultures.

Who Should Attend:

• E-Commerce Strategists & Practitioners
• General Management
• Sales & Marketing Management
• Customer Support Management
• Operations Management
• Business Owners
• Web Site users, owners, and support personnel