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Main Meeting - Wednesday, June 12th, 2002 Scent of a Web Page  Getting Them to What They Want Hosted by Cypress Semiconductor Corp.

Speaker: Jared Spool Sponsor: IBM DeveloperWorks Vividence Upcoming Meetings and Flyers: June 12: Jared Spool - Scent of a Web Page July 10: Brian Induni - How to Improve your Business with Web Analytics August 7: Mike Langberg, Mercury News Personal Technology Editor - SPAM: How it happens, why it's so hard to stop, and what you can do about it. September 11: Presentation on Disaster Recovery

Sign up to our announcement mailing list E-mail address: Date: Wednesday, JUNE 12, 2002 Time: 6:00-9:30 p.m. (speaker at 7:00) NEW LOCATION! Building 6 Cypress Semiconductor 198 Champion Ct. San Jose, CA 95134 (If entering the Cypress campus from 3901 First Street, Building 6 is just behind and to the left of Building 1. ) Map & Directions

As the founder of User Interface Engineering in Cambridge, Mass., Jared Spool has guided the research agenda and built UIE into the largest research organization of its kind in the world. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers. He is also the conference chair and keynote speaker at the twice-annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time. His latest work is as co-author of Getting Them to What They Want, a report about the best practices for designing successful navigation to content.

Abstract:

You work hard providing top-notch content on your site. But will users find it? If they don't find it, all that effort is for nothing. What can you do to guarantee that users find the content they've come looking for? In this entertaining and informative presentation, Jared Spool will show the latest research in how designers control whether users find their content or not. He'll show how sites do better when they prevent users from needing the search engine. He'll also show how exposing the site hierarchy can increase the success of the user. Jared will show you the secrets behind successful designs from Lands' End, the Bureau of Labor and Statistics, and the BBC. You'll see sites where users who say they always use the on-site search engines didn't even notice when Search was missing. And you'll see how to best use lateral links, bread crumbs, and next and previous. All based on up-to-the-minute research on how users actually navigate sites.

Special Interest Groups:

• Animation SIG
• eBusiness Perspectives SIG
• Technical Development SIG
• Web Application Development SIG - Exploring Flash as an Applications Front-End

Don't see the SIG you want? Come by and talk to us about starting it! This is the perfect way to learn more about the Silicon Valley WebGuild, to get reconnected with SIGs that you love, maybe win a terrific door prize, or most importantly, pick up a great job lead or career opportunity.

Who Should Attend:

• All members who feel the challenge of our times
• E-commerce strategists and practitioners
• General management
• Sales and marketing management
• Customer support management
• Operations management
• Business owners
• IT managers and staff personnel
• Web site users, owners, and support personnel

Schedule: Wednesday, June 12, 2002, 6:00-9:30 p.m.

6:50 pm General announcements (have jobs, want jobs, etc.)

7:00 pm Main speaker

8:20 pm Door prizes (must be present to win)

8:30 pm Special interest groups

Free and open to the public. RSVPs not required.

Please invite your friends and colleagues!

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