Audio archive synchronized with Mr. Morville's powerPoint slides from his presentation courtesy of Peter Morville and Michael Scott Studios. Copyright © 2002, Peter Morville. All rights reserved. Used by permission.

This is a streaming audio archive of a special Web Content SIG presentation by Peter Morville, President of Semantic Studios and the co-author of Information Architecture for the World Wide Web: Designing Large-Scale Web Sites, the definitive book about information architecture. Morville is an internationally distinguished speaker whose work has been featured in numerous prestigious publications, including Business Week, Fortune, MSNBC and the Wall Street Journal. Amazon named the first edition of this book, which he wrote with Louis Rosenfeld, The Best Internet Book of 1998. Usability guru Jakob Nielsen called it “The most useful book on Web design on the market.” O'Reilly published the updated, expanded second edition in late August 2002.

This special Web Content SIG meeting was co-sponsored by the eBusiness and Technical Development SIGs of the Silicon Valley WebGuild and the Usbility SIG of the Silicon Valley Chapter of the Society for Technical Communicaiton. Hosted by Mentor Graphics in San Jose on October 30, 2002. During this SRO event, Morville explained:

• Why you can't simply adopt best practices and copy your competitors.
• How the labels and categories on your Web site and intranet embody corporate decisions about your company's identity and strategic direction.
• How to integrate taxonomies and controlled vocabularies with automated classification, content management, and search engine technologies to create powerful, adaptive solutions.
• How to leverage your organization's information architecture to achieve an invisible competitive advantage.

To join the Web Content SIG's free discussion list, sign up here. You can also sign up at Topica.com. Just look for Web Content SIG or webcontent. If you have questions or problems signing up, contact our chairperson.