Customer Acquisition Strategies, Raising Capital, & Meeting Market Needs

• Are you frustrated by not growing fast enough?
• Do you have challenges with customer acquisition or raising capital?
• Are you really sure you have the right product for the right market?
• Do you have a sound strategy for dominating your marketplace?

In this workshop you will learn how to:

• Uncover your customers’ pain
• Validate your market
• Position yourself against your competition
• Develop your go-to-market plan and execute your strategy
• Maximize revenue and market potential
• Raise capital from Silicon Valley Investors
• With this invaluable insight you will avoid costly mistakes and more rapidly achieve your goals.

About the presenter

Your workshop leader is Jorden Woods, a Silicon Valley serial entrepreneur. Jorden has co-founded and lead two enterprise software companies. Most recently he was CEO/CTO/co-founder of Omniscape Corporation, a provider of secure networking infrastructure for the media industry. Prior to Omniscape, Jorden co-founded GlobalSight Corporation, a leading provider of globalization management systems (GMS).

Under his CEO leadership Jorden grew Globalsight from 3 people to 75. He built and managed a world-class senior management team generating revenues of over $1.5 million in the first two years of operation. He also spearheaded GlobalSight’s global expansion, launching and overseeing the company’s European operations. During his tenure GlobalSight was rated as one of the “Top 50 Private Companies in the World” by both the Red Herring and Upside Magazines and raised over $48 million in investment from the venture capital community. Furthermore, GlobalSight’s flagship product received Computing Magazine’s coveted ‘Best eBusiness Application of the Year’.

Jorden has over 15 years of technology experience. He holds a bachelor’s degree in astrophysics from Caltech and a master’s degree in physics from University of Washington. Beyond his native English, Jorden has a high proficiency in Chinese and a basic understanding of Korean and French.

Contact
E-Business SIG Chair: e-bus_chair@webguild.org.