The Top Seven Strategies for Website Success

Summary

Details

This highly thought-provoking program is designed for managers and executives at any business, association or nonprofit organization. It includes seven key issues that must be addressed from a strategic viewpoint, together with suggested solutions and techniques. It is equally relevant whether the Website is primarily business to business, or business to consumer, and covers both external (sales, marketing and customer service) and internal (operational and employee) applications for the site.

During the program, which will contain many opportunities for questions and discussion, participants will learn:

- the key areas for consideration in ensuring an appropriate and compelling e-Business image

- how to identify opportunities for developing new markets, services and products that may only exist online

- essential tools for evaluating the ROI of the site against the organization's strategies and goals

A recent participant said:

"Philippa's presentation was the best discussion I've seen on website strategic development. Ms. Gamse does an exceptional job of expressing her ideas on how companies can apply standard processes to their website planning. She provided the quantifiable types of answers I was looking for in measuring the strategic value of our corporate site."
Glen Fishler, CEO, Environmental and Occupational Risk Management, Inc.

About the presenter

Philippa Gamse is an internationally recognized expert in Web and technology strategy. She helps companies, associations and nonprofit organizations to maximize and sustain their return on investment in their Internet presence. Her proven track record of innovative thinking has led to key improvements in the online enterprises of her clients, who report significantly increased levels and quality of leads, sales and customer relationships.

Contact
WebGuild E-Business Perspective SIG
e-bus_chair@webguild.org
www.webguild.org