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Seven Reasons Why Prospects Don’t Buy From Your Website And What To Do About It
Teddi McDonald, a veteran Internet marketing specialist, discusses the challenges website owners face in selling to an anonymous market at the next WebGuild E-Business Perspectives SIG meeting. Prospective customers browsing websites don’t know the people behind the sites and are rather skeptical. Therefore, the primary goal behind each web site design and content is to provide a trusting environment for prospective customers.
Ms. McDonald’s presentation covers some of the reasons why prospective customers avoid on-line purchases and what you, a website owner, can do about it.
Ms. McDonald notes that the results of a survey completed by Ken Evoy (author of “Make Your Site Sell”), shows some very interesting statistics. He discovered the following reasons why people did not buy products from his website. (People answering the questions could choose more than one reason).
1) Price 79%
2) Trust and reliability 67%
3) Credit card concerns 65%
4) Privacy issues 58%
5) Navigation difficulty 35%
6) Delivery time too long 25%
7) Overcharging for shipping (McDonald added this one)
In her presentation, Ms. McDonald discusses each of the above reasons and how to deal with and overcome them. As a “veteran” of Internet marketing, she will also discuss other related topics from the audience including pay-per-click advertising and search engine optimization for high page rank.
SUMMARY:
What: Teddi McDonald to present, “Seven Reasons Why Prospects Don’t Buy From Your Website and What To Do About It”
when:
6:30 - 8:00 PM, Thursday May 22, 2003
Where:
Cypress Semiconductor, 198 Champion Ct., San Jose, CA. 198 Champion Ct., Building 6, San Jose, CA 95134.
Directions
Who:
Open to the general public.
ABOUT TEDDI MCDONALD
Teddi has worked with many companies locally and around the country. She has been an Internet consultant for over 6 years and a marketing and advertising consultant for 12 years. She has shared her Web marketing secrets with high profile Web gurus including Jonathan Mizel, Jeff Gardner and Ron Ruiz. Her work has help her clients increase advertising and sales revenue, collect more leads from site visitors, increase site traffic, and gain more visibility.
ABOUT THE SILICON VALLEY WEB GUILD
The Silicon Valley WebGuild is dedicated to the education and professional development of the bay area Internet professionals. The Guild is comprised of Web professionals who benefit from the topical discussions and presentations at each monthly meeting and the rich networking environment provided at each meeting. There is no fee for attending the meetings.
The E-Business Perspective Special Interest Group (SIG) focuses on web-related issues that affect the way people conduct business over the Internet. Some topics of discussion are marketing, sales, security, information management, and legal concerns. The E-Business Perspective SIG meets monthly often with guest speakers to lead a topic.
Contact:
WebGuild E-Business Perspective SIG
e-bus_chair@webguild.org
www.webguild.org
Teddi McDonald
McDonald Frankel Associates
Internet marketing and search engine specialists
(650) 949-4503
teddi@websuccess77.com
www.websuccess77.com
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