Publish2 As Blogger Journalist Platform

Fresh from a 2.75 Million funding round, internet startup Publish2 will seek to create a sort of Digg-like social bookmarking community for journalism and journalists / bloggers.

Venture Beat's got the scoop and notes in their article:

Publish2 intends to be a sort of news aggregator that’s based on the stories
that journalists — broadly defined to include bloggers — think are interesting,
so not unlike Digg or Techmeme. It’s a social bookmarking site ...

As Matt Marshall notes this is a really intriguing idea despite the fact that many such news aggregator approaches have so far failed to gain much traction with the exception of Google News. With Scott Karp, Jeff Jarvis, and other prominent journalists on board already Publisher2 could gain some immediate traction. Also, Publisher2 appears to have a component of cross linking by stories and journalists which could bring it a measure of ranking success at Google, which favors stories and websites that have abundant "inbound linking". That said, Google is notoriously suspicious of any linking systems that they feel may undermine the integrity of the Google algorithm. Yet Publisher2's approach appears to fall pretty squarely into what Google tends to view as a legitimate approach to linking.