Yahoo Launches Womens Web Site "Shine"

Yahoo has launched a web site called Shine targeted at women between ages 25 and 54. The site brings together content from other smaller sections of Yahoo, with original content and syndication deals with the likes of Conde Nast, Hearst, Rodale, Time Inc and others. The content will be focused in nine specific categories: Fashion & Beauty, Food, Healthy Living, Work & Money, Love and Relationships, Parenting, At Home, Entertainment & Culture, and Astrology.

Yahoo reports 40 million women come to the their web site each month and Shine presents an opportunity to serve targeted content that is of interest to women and presents a lucrative opportunity for advertisers looking to connect with women.

Shine competes with site like of iVillage, Glam Media and Sugar Publishing among others.