Agenda

Day 1    |    Program

TIME    
7:00 - 9:00 AM Registration & Breakfast
9:00 - 9:40 AM KEYNOTE — Doing Business in the Social Media Age
9:40 - 10:20 AM KEYNOTE — The Analytics of Social Media: Proof of the Return for the Investment
10:20 - 10:30 AM Break
10:30 - 11:15 AM The True Drivers of a Successful Social Media Strategy Workshop — How to Market your Business on Facebook
11:15 - 12:00 PM How to Leverage Online PR with Social Media Workshop — Setting up a Successful Social Media Program
12:00 - 1:00 PM Lunch
1:00 - 2:00 PM The New Paradigms of Social Commerce
2:00 - 3:00 PM Social + Email Marketing: The Dynamic Duo
3:00 - 3:15 PM Break
3:15 - 4:00 PM How Social Media Changes the Way Marketers Must Think About Consumer Influence
4:00 - 5:00 PM Blogging for Business
5:00 - 8:00 PM Reception

Day 2

TIME    
7:00 - 9:00 AM Registration & Breakfast
9:00 - 9:40 AM KEYNOTE — CMO Discussion On Social Media
9:40 - 10:10 AM KEYNOTE — Why Brands Should Use Social Media To Engage Early
10:10 - 10:30 AM Break
10:30 - 11:30 AM How to Implement Social Media Strategies for Big Business Workshop — How to Market on Twitter and YouTube
11:30 - 12:15 PM Tapping into the Power of Employees Through Social Media
12:15 - 1:00 PM Lunch
1:00 - 2:00 PM Social Media Marketing Strategies to Increase Traffic
2:00 - 3:00 PM Social Media Analytics - Optimizing your Social Media efforts to Improve Conversions and Sales
3:00 - 3:15 PM Break
3:15 - 4:10 PM Social Network Analysis: Metrics for Social Media
4:10 - 5:00 PM Overcoming Objections To Social Media

Note: Agenda is subject to change.