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Overview This event will focus on the measuring user engagement on and off your web site. With the rise of social media, the conversation is taking place on blogs, social networks, forums, online communities, IM and chat clients.
Companies need to measure how users are participating in the conversation in all the different places and the impact of that on their businesses. Companies need to be able to capture, mine, aggregate, and analyze data in the attention economy beyond the corporate web site and turn that data into actionable intelligence. By monitoring the net conversations, companies can identify pain points, opinions, and opportunities that would otherwise be missed.
Learn from the experts about this cutting-edge topic and how it affects your business and how your business can be part of the conversation.
Who Should Attend Web Analytics Professionals, Social Media Strategists, SEO Practitioners, Online Retailers and Online Advertisers. WIN A Ticket To Search Engine Strategies San Jose Attend the event for a chance to win a ticket to Search Engine Strategies in San Jose, CA on August 18-21, 2008 - a $2,000 value! The winner will be announced at the end of the event. You must be present to win. 
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Speakers | |
Rajiv Parikh, CEO, Position2
With 20 years of sales, marketing and entrepreneurial experience, Rajiv is CEO of Position2, a VC-backed search and social media marketing marketing firm. He is Co-Founder and Board Member of Apieron Biosystems. He founded and grew the AltaVista Business Solutions Group to $40 million in revenues. He also led Marketing and Business Development groups at 4Info, Sun Microsystems, NCR, and AT&T. Rajiv has a MBA from Harvard Business School and a BS in Electrical Engineering from the University of New Hampshire. Rajiv is a frequent speaker at industry events on marketing and management. Rate This Speaker »
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Andreas S. Weigend, PhD, Principal, people & data, former Chief Scientist, Amazon.com
This panel on Measuring Engagement in the Social Media Revolution is moderated by Dr. Andreas Weigend. He is passionate about people and the data they create. Until 2004, he was the chief scientist of Amazon.com where he worked closely with Jeff Bezos to build a customer-centric, measurement-focused culture. His main contributions were in the areas of computational marketing and incentive design. Deep insights into how people behave online were obtained by combining experiments with state of the art algorithms.Andreas now works as an independent consultant with exciting firms including Alibaba, Lufthansa, MySpace, and Nokia. He helps them leverage the principles of the consumer data revolution for innovating products and business models. He also serves on boards and advisory boards of start ups, more on his blog. He is also a limited partner in San Francisco's Founders Fund II. Andreas shares his insights in speaking engagements, including O’Reilly’s Web2.0 conferences, Burda’s Digital Life Design in Munich, the first Open Web Asia in Seoul this October '08, and the World Business Forum ’09 in Milan. He is represented by Monitor Talent. In his spare time, he enjoys teaching at Stanford (Data Mining and Electronic Business, Statistics and MS&E), at UC Berkeley (Marketing in Web 2.0, Haas School of Business, and a new course on the Consumer Data Revolution in Fall 2008 at the Information School). Since 1994 he has also been teaching executives at the top universities in China (currently The Digital Networked Economy at Tsinghua/INSEAD). Andreas lives in San Francisco, Shanghai, and on weigend.com. Rate This Speaker » Embed: | |
Carla Bourque, VP Media & Entertainment, Nielsen Online
Carla Bourque, VP of Media & Entertainment, is responsible for sales and client service for the BuzzMetrics division of Nielsen Online.
Ms. Bourque has over 15 years of experience in sales and business development for technology and market research based companies, and has had leadership roles at multiple successful startups.
Ms. Bourque began her career as a Brand Manager at PowerBar®, which was later acquired by Nestle. Ms. Bourque then held senior positions with SPINS, an ACNielsen partner, Jupiter Media Metrix (AdRelevance), and Yankelovich Partners. Carla was also a member of the Management team and led Business Development for Catalina Marketing Research Solutions, where she directed the company’s Retail, Consumer Packaged Goods and Media business.
Ms. Bourque earned a B.S. in English from the University of New Hampshire, with a concentration in Marketing and Communications. She lives in the San Francisco Bay Area with her family. Rate This Speaker »
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Eddie Smith, VP Marketing and Business Development, Socialmedia.com
Eddie Smith, Vice President of Marketing and Business Development
Eddie Smith is the vice president of marketing and business development at Socialmedia.com. Eddie is responsible for creating the strategy, tactics and programs geared to position SocialMedia Networks as the leading online social advertising platform. He is an experienced business development professional who has successfully built businesses within the online advertising industry. Eddie plans, organizes and manages the marketing functions required to achieve growth, profitability and visibility while maintaining brand message continuity worldwide.
Prior to his work at Socialmedia.com, Eddie was the vice president of digital marketing at Webtrends. He has significant expertise marketing and selling into Internet Retailer Top 100 advertisers along with the world’s largest digital advertising agencies. Previously, he worked with online and offline acquisition channels including paid search, display advertising, email marketing, direct mail and other offline mediums.
Eddie’s prior professional engagements include NextTag, USADATA, DoubleClick and Reuters Marketing Information. Shortly after graduating from college, he also founded Communications Concepts, a media consulting firm providing media research and market analyses to local agency and advertiser clients. He holds a B.A. in advertising and master’s degree in marketing communications from Florida State University. Rate This Speaker »
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John Squire, Chief Strategy Officer, Coremetrics
John Squire joined Coremetrics in 2001, and is responsible for both the development and management of Coremetrics Search Marketing Services and the setting the company’s vision of the market and technical strategy for Coremetrics Behavioral Analytics and Precision Marketing solutions. John has over 8 years of experience in developing and delivering Software as a Service (SaaS) solutions to market. During his tenure at Coremetrics, Squire has held the senior responsibility for Product Development, Sales, Marketing as well as Business Development where he was responsible for developing partnerships, alliances and leading M&A activities. John joined Coremetrics from Chemdex, an on demand application service provider for the biotech industry, where he was the Senior Director of Product Management and a member of the Chemdex Executive Team. His team had responsibility for developing the company product roadmap, delivering new products and services, evaluating new markets, and assessing and integrating partner technologies. He also held the positions of Director of Strategic Partnerships and Senior Manager of Sales Operations. Prior to Chemdex, John worked for 3Com in Market Development where he developed and managed partnerships with Siemens, Fuji Medical Systems, Acuson, GE Medical, and other medical application providers. Prior to 3Com, John spent five years with Chevron Products, USA as a Process Engineer. John holds an M.B.A. with High Distinction from the University of Michigan and a B.S. with Highest Distinction in Chemical Engineering from the University of California, Davis. Rate This Speaker »
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giovanni rodriguez, managing partner, the conversation group
Giovanni Rodriguez is co-founder and managing partner at The Conversation Group, a global communications consultancy devoted to the art, science and practical application of social media. Known for his work in positioning and introducing new technologies, he has had the opportunity to work with some of the most dynamic leaders in our industry. At The Conversation Group, he advises both emerging companies and market leaders on executive leadership, marketing strategy, and peer-based digital communications. His clients today include SAP, Ribbit (recently acquired by BT (British Telecom)), and Linden Lab (the creators of Second Life). He is a graduate of Princeton University. Rate This Speaker »
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