Early in his career Michael switched sides of the desk and for several years was a buyer for Toys R Us. It was in this capacity that he realized that not all sales people were created equal. The truly professional salesperson had a system that they followed, and controlled the sales process. The majority though, had no system, and soon defaulted to his, the buyer, and dropping the price was always a part of that system. When he went back into sales he vowed to be one of the professionals, but it wasn’t until he discovered the Sandler Sales Institute and David Sandler’s non-traditional methodologies, that he realized what a truly professional sales system looked like.

Founded in 1967, the Sandler Sales Institute, with over 200 training facilities in North America, provides it’s clients a selling system that is based upon behavior modification, attitudes about one’s self and proven sales techniques. Realizing that changes in people takes more than a one day seminar (or more aptly put as the title to David Sandler’s book, “You Can’t Teach A Kid To Ride A Bike At A Seminar”), the Sandler approach involves a program of ongoing workshops and one-on-one coaching that provides it’s clients training, support and positive reinforcement. Clients grow both personally and professionally.

The Sandler System is for everyone who sells for a living and wants to achieve the level of success they feel they deserve, as well as those companies large and small that depend upon having a dedicated professional sales force. There is even a program designed for non-selling professionals such as consultants, engineers, architects, accountants and attorneys who are responsible for client development, but whose expertise lies outside of the sales arena and are usually uncomfortable in a sales role.

Michael Luckman has training facilities in San Jose and San Francisco and is proud to be a part of the Sandler Sales Institute serving the greater San Francisco Bay Area.