Special Interest Groups (SIGs)

Web Content SIG

Previous Meetings
Date Meeting Topics and Presenter or Process
July 14, 2004

Top 10 Tips for Better Search Results: Improving the Presentation and Usefulness of Your Website
by Miles Kehoe, CEO of New Idea Engineering, offers practical tips for tuning and configuring the presentation of results from your enterprise search engine so that visitors and employees are quickly and easily able to access the best documents for their needs.

Tuesday, July 30th

Lorem Ipsum Is Not Content!
Roundtable discussion of whether and why Web developers, graphic designers, writers and editors need to learn enough about each other's roles to make the process more synergistic and Web sites more effective. How can this SIG help? Also: Discussion of topics, presenters and the priorities for the SIG.

Tuesday,
August 27, 2002

Let's Be Perfectly Clear about This: Job Titles, Roles and Requirements for Web Content People
This was a working meeting to come up with recommendations for clearer, more consistent job descriptions for commonly used and emerging job titles for people involved in developing and producing Web content.

Tuesday,
September 24, 2002

Content Critiques of Award-Winning Sites
The group analyzed the content organization, labeling, copy and images on three award-winning sites, then discussed what makes these sites effective and what might make them even better. SIG members used the online discussion group at Topica to submit & chose sites.

Wednesday,
October 30, 2002

Information Architecture and Strategy
Presented by the co-author of the definitive book about information architecture, Peter Morville. Amazon named the first edition of the book he wrote with Louis Rosenfeld, Information Architecture for the World Wide Web, The Best Internet Book of 1998, and usability guru Jakob Nielsen called it "The most useful book on Web design on the market." O'Reilly published the updated, expanded second edition in late August 2002. Morville will explain:

  • Why you can't simply adopt best practices and copy your competitors.

  • How the labels and categories on your Web site and intranet embody corporate decisions about your company's identity and strategic direction.

  • How to integrate taxonomies and controlled vocabularies with automated classification, content management, and search engine technologies to create powerful, adaptive solutions.

  • How to leverage your organization's information architecture to achieve an invisible competitive advantage.

Presenter: Peter Morville, President, Semantic Studios, and co-author of Information Architecture for the World Wide Web. An internationally distinguished speaker, Peter's work has been featured in numerous prestigious publications, including Business Week, Fortune, MSNBC and the Wall Street Journal. You can read his full bio here.

Tuesday,
November 26th
6:30 - 8:30 pm

2003 Hiring and Earnings Forecast for Web Content Pros
Jobs, contracts, pay trends, which industries are hiring and which are not likely to for a while.

Presenter: Margaret Steen, Careers reporter for the San Jose Mercury News.

Wednesday,
December 11th, 2002

General WebGuild meeting

What Designers and Writers Need to Know about Web Technology, co-sponsored by the Silicon Valley WebGuild and the Graphic Artists Guild of Northern California
Panel discussion.

Thursday,
March 20, 2003

Safari Bookshelf
A presentation and online demonstration from Web Content SIG member Chris Anderson on O'Reilly's amazing Safari Bookshelf. The Bookshelf is an online electronic reference library for programmers, IT and Web professionals. (http://safari.oreilly.com).

Thursday,
April 17, 2003

Content Management Systems
Ric Medina of Red Dot Software,a leading provider of content management solutions for web sites, intranets and extranets, presented an overview of the content management sytem marketplace, discussed differences between content and document managment systems and demonstrated real world case studies. (http://www.reddot.com).

Thursday,
May 15, 2003

Application of Site Design Principles
Douglas van Duyne, conducted a hands-on workshop of how to go about applying the principles laid out in the "Design of Sites" to specific Web design issues. Mr. van Duyne is the president, chief executive officer, and cofounder of NetRaker Corporation, a leading provider of customer experience management solutions.

For daily news about the online content business, check Moreover.

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