Google’s Open Social launches Thursday November 1. It will be a set of 3 APIs that will interface with a stable of early partners in the project including Friendster and LinkedIn, and Ning. Unclear to me is if the big social network players - Myspace and Facebook - will shun this solution in favor of trying to keep most of the balls in their courts. Eye-balls that is.
The really provocative challenge in Social Networks is whether to close them up and try to keep everybody inside your own network (Myspace’s approach), or to open them up somewhat and hope developers will create applications to interface with your users, but still try to keep everybody playing in your application environment by your rules (Facebook), or to open things up even more as Google will do on Thursday.
Google seems to be everywhere these days. The Google Phone or gPhone will be out soon and I predict the Google Phone will be a spectacular success. They may even launch their own cellular carrier network and seem to be on a tear all over the online space.
For Google Social the partners are big, important players including LinkedIn, Plaxo, Friendster, Ning, and more, but absent are the two key players in the social place, Myspace and Facebook.
If Myspace and Facebook keep doing their own thing it is going to be hard to predict how all this will shake out. Google historically has been a fabulous tech company but conspicuously failed with their “Orkut” social network which never took off in the USA though it remains popular in Brazil.
Will Google Social turn all this around? I just don’t know, but will be sure to check it out when available, and I'll see how easily it can be used to "socialize" some travel sites.
Marc Andreessen of Netscape and Ning fame has a superb summary of how Google Social works and how this might shake out with respect to the other social network players.
YouTube has taken a page from Google and changed their logos for Halloween. Google is famous for having different logos for mark special days or holidays. YouTube changed the television graphic in "Tube" to a pumpkin. The television networks might be spooked by YouTube lately but the public is enjoying it. Happy Halloween!
Here is how some of your favorite sites are wishing you a happy halloween this year! Google has popularized this idea of creating holiday logos by graffiti-izing their logo for popular holidays. They all look great. Fun!
Google has launched a new non-Google branded site called SearchMash which is designed to serve as an experimental testing ground for user interface ideas without the Google brand skewing the objectivity of the results.
Here are 14 observations on SearchMash: 1. The character count on the SearchMash homepage is even less than the Google.com classic homepage. 2. With SearchMash, there is no search button but there are instructions to 'hit enter to get results' but those directions disappear on the search results page. I always hit 'enter' myself versus clicking the "Google Search" button and I never click "I'm Feeling Lucky". I wonder how many people actually do. 3.The SERP page on SearchMash has a frame for the header which houses the search text field so it doesn't scroll with the page. 4. On SearchMash, you can only search web pages by default whereas Google shows you the options to search for images, videos, news, maps, blogs, etc. but SearchMash automatically gives you results for web, images, blogs, videos, and wikipedia oddly enough. 5. My search for 'flowers' on SearchMash yielded about half the number of results (14,200,000) than on Google (22,600,000). There is no time of how long it took to generate the results, the number of results showing on the page, or definitions. 6. The search results are on the left, and the images, blogs, videos, and wikipedia results are in the right rail along with a feedback survey which doesn't take you off the page. It doesn't seem to save your feedback results on the page if you navigate away to another site and then come back or do another type of search like image/blog/video/wikipedia and and go back to web search. 7. There is no pagination. There are ten results by default, designated by a "..." divider (not sure that's necessary) and when you click a link for 'more web results' or hit the space bar, the page expands downward until, in this case, I hit 100 results (so not sure what happened to my 14,300,000 results) versus paging to more pages as on Google. 8. The results are numbered which is also different from its Google counterpart. 9. The color palette is the same kind of blue and white just a softer blue and no yellow designated 'Sponsored Links' section and no heavy demarcation of section areas. So, if there are any paid links, they are not called out in anyway. 10. The font size is smaller by default (12px), all the text is the same size, the blue is a little brighter and there is no underlining by default for links (not even on mouseover but opting instead for background highlighting). 11. You can click to see images or blogs or video results which then loads in the left channel and web results moves to the top right column and whichever type of result you've clicked on doesn't show up on the right. 12. You can click on 'hide details' in the title bar to collapse the display of web or images results, allowing more results to fit in view. 13. Searches seem ranked the same as on Google. 14. From your SERP, you can also search within a site. So, my search yielded 1800flowers.com as a result, which I could click on to navigate to or search their site for 'flowers'. Cool! It will be interesting to see how this evolves.
According to a recent article in Newsweek, many start-ups and up-and-coming players are in the pipeline chipping away at Google's search dominance. In some countries Google apparently barely registers on the search engine radar. Google has less than 2 percent of the search engine market in South Korea. Naver, the country’s most popular search engine, receives 100 million queries each day and over half of the population of 48 million has used it at some point. The site has been around for 5 years and has amassed a huge database of questions and answers to draw upon, 70 million at the last count. More>>
Google is reportedly now using their own machine translator technology on Google Translate which was previously provided by Systran, a provider of online translation, translation software, and tools. There are apparently still issues with both technologies - Systran translation used by Altavista and Yahoo, and Google translation.
I like that Google allows you to translate a word or a block of text, entire web pages, and search in other languages. What is also cool is when you translate text, it will give you the option to "Suggest a better translation" so it's almost self-learning or self-correcting. But the option to "Get Translation Browser Buttons" is just an option to add to favorites; I expected a Google Toolbar button add-on. The Yahoo translation tool limits you to 150 words for their text translation, you can search the web for translated text but you can't specify what language you want to search in; I guess by default it assumes you want to search in the language of the translated text. They do have the option to "Add Babel Fish to your Yahoo! Toolbar" and I like the "Add Babel Fish Translation to your site" widget where depending on which one you choose, you can have people localize your site on the fly.
The problem with all this is that these tools are machine translations without any human intervention and while neither methodology is error free, computer assisted translation is more exacting. However, translations are of natural-language and dependent on context and conventions and is not always as literal or word-for-word. Most larger companies with geo-specific sites are engaged in multi-lingual computing at some capacity. And as a result, most pay a pirate's booty for human translation services which is billed by the word. It would be great if these online translation technologies could be used initially followed by human intervention.
People around the world have become obsessed with Google (NSDQ: GOOG). Whenever "Google" is mentioned in subway cars in London or a busy street in Tokyo people become excited almost curious. Information week reports that whenever they post images of Google, like the photos of Google's new digs in Ann Arbor, Mich., readers are drawn to it like bees to honey. The above photo was taken at an Italian soccer match where fans were carrying the banner of the Goggle homepage for the search term "Juventus" and the corresponding search result.
Google has become a utility that and most people cannot live without. People are curious to know about the company, how to get a job at Google and how the company became an overnight success. Everybody seems to have heard about the gourmet meals, and other perks like masseuse and laundry services. Many, CEOs and VP of fortune 500 companies attend the WebGuild Events at Google seeking jobs, some to witness the culture so that they can implement the "Googlely Feel" (as Marissa Mayer famously puts it) at their own companies to attract employees as well as keep their employees from leaving for Google.
CNNMoney is reporting that Terri Semel, Yahoo's Chairmen and Ex-CEO has exercised 750,000 options and disposed of them in the open market. He exercised options for $15 each and then sold those options for $29 to $29.90 each between 10/19/2007 and 10/22/2007. Some of the sales were same day transaction.
Terri has been rewarded handsomely for his mismanagement of Yahoo. The $15 strike price for the options was considered lofty when it was awarded to him. Yahoo's prospects seemed pretty bleak at the time of the option grants. But today he is benefiting nicely from the bounce in the stock price which materialized as a result of this departure.
Terri was well known for not knowing what email was prior to joining Yahoo. He was baffled when people would send eachother email when they could simply make a phone call or walk over to their desks. Terri also hired many old world cronies who were clueless about the internet business, gave them executive positions and loaded them up with stock options. "He surrounded himself with people who knew absolutely nothing about the internet business", said a source.
Date Insider Shares Transaction Type Value* 24-Oct-07 SEMEL TERRY 350,000 Director Option Exercise at $15 per share. $5,250,000 24-Oct-07 SEMEL TERRY 350,000 Director Sale at $30.52 - $30.63 per share. $10,701,000 23-Oct-07 SEMEL TERRY 500,000 Director Option Exercise at $15 per share. $7,500,000 23-Oct-07 SEMEL TERRY 500,000 Director Sale at $30.19 - $30.69 per share. $15,220,000 22-Oct-07 SEMEL TERRY 250,000 Director Option Exercise at $15 per share. $3,750,000 22-Oct-07 SEMEL TERRY 250,000 Director Sale at $29.71 - $29.9 per share. $7,451,000 19-Oct-07 SEMEL TERRY 500,000 Director Option Exercise at $15 per share. $7,500,000 19-Oct-07 SEMEL TERRY 500,000 Director Sale at $29 - $29.27 per share. $14,567,000
The Wall Street Journal is reporting that another Yahoo executive Jacki Kelley VP Sales Strategy is jumping ship. She joined the company about a year ago. Jacki is being poached by Wenda Harris Millard, who left Yahoo earlier this year for Martha Stewart Living Omnimedia (MSLO) after a rocky goodbye. To view other Yahoo departures click here.
At MSLO, Kelley will be the Executive Vice President of media sales, overseeing all digital, magazine and broadcasting sales. A noted perk with her new position is that Kelley will be in New York on a full-time basis. As it’s been reported that Kelley was beginning to tire of travel between NYC and Sunnyvale, CA, it would be a luring factor for Kelley’s ultimate decision to leave Yahoo.
Kelly was recruited as VP despite the fact she knew nothing about the internet business. This was classic Terri Semel. He clogged the internet power house with old world cronies who knew nothing about the internet business as it is widely known today. Terri himself did not know what email was when he joined Yahoo! and he was baffled why people would send eachother email when they could simply make a phone call or walk over to their desks. Click here to see all executive departed to date.
NBC and Fox are set to launch online video site Hulu to compete against YouTube (NASDAQ: GOOG). Hulu will be advertising-supported and will host programming from varied entertainment companies.
A test version of the site, Hulu.com, goes online Monday, with plans to premiere a final version in a few months, company officials said. Foc, NBC and the other media companies how to seize viewers from Google Inc.'s YouTube.
The site, developed by News Corp. (NYSE:NWS) and NBC Universal (NYSE:GE) , a unit of General Electric Co., offers free viewing of full-length films and TV episodes. It will host programming from the two networks, as well as TV shows and films from Sony Corp. (NYSE:SNE) and Metro-Goldwyn-Mayer Inc.
Viacom Inc. (NYSE:VIA) , which owns Comedy Central, MTV, VH1 and many other cable channels, is suing YouTube for $1 billion, claiming massive copyright infringement of clips from popular shows, including 'The Daily Show with Jon Stewart.' YouTube has said it follows copyright laws by removing protected video upon request.
The shows will be available at Hulu.com, as well as on distribution partner Web sites such as AOL, MSN, MySpace, Yahoo (NASDAQ:YHOO) and Comcast. (NASDAQ:CMCSA)
'The technology they've put together on this short notice is not only adequate, it's also better than most of what else is out there,' said James McQuivey, a TV and media technology analyst for Forrester Research. (NASDAQ:FORR) 'I think they have moved a couple of steps forward compared to their competitors in the industry.' Technology better than YouTube? Time will tell.
There is a great summary at Business Week of the remarkable rise and pending potential fall of Silicon Valley’s newspaper - the San Jose Mercury News. BW notes that in many ways the Mercury News saw it all coming, but still failed to position itself to profit from the migration of offline info to online info.
Although the article does not make this point, I'd suggest that the failure supports the idea that paradigm shifts do not come from old systems evolving into new ones even when the old systems “get it”, rather they come from new folks thinking out of the old boxes and building the next generation of innovative solutions basically from scratch.
Obviously new technology almost always rests on the shoulders of old technology, but it seems reasonable to assume that the next big things are not going to come from the previous big things, they are going to spring up from the harsh, quirky, and shifting sands of technology, inspiration, and innovation.
I would suggest that IBM might be an exception to this notion but clearly Microsoft, then Yahoo and Google, now YouTube, Myspace and Facebook all fit this model of major online changes coming more from scratch than from a slow simmering of existing ideas. This also helps explain the challenges of venture capitalists as they try to find “the next big thing”, a company that may only be known by the glimmer in a college kid’s eye.
Traditional Web Marketing needs to evolve, and this post intends to kick start the next generation.
What’s a corporate web site? It’s the domain they use after every advertisement where you can learn more about a company, ya know it, anycompany.com.
But we’re tired of the corporate website and all it’s happy marketing speak, stock photos of smart looking dudes or minority women crowded around the computer raving about your product, the positive press release, the happy customer testimonials, the row of executive portraits, the donations your corporate made to disaster relief, the one-sided view never ends.
While some of your traffic may be going up on your website, it’s not indicative of how corporate websites are being used. Analytics don’t tell us why people go to your site, and it may not be for the reason you want them to.
[The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. As a result, trusted decisions are being made on other locations on the internet]
Why is your corporate website irrelevant?
Marketing has shifted, it’s no longer on two domains Many web marketers are under the impression that the battles are only fought within Google search results and on the corporate domain. In reality, marketing has spread to many other areas where conversations occur: social networks, rating sites, chat rooms, and even blogs. I dedicated a whole post to why marketing is not on two domains only.
Decisions are made before they go to the corporate website Yesterday, at lunch with a college student, she told me that her peers get ideas about product decisions on consumer rating sites, and from their peers. They use instant messaging, facebook, (and other social networks) and rarely directly type in a domain name to corporate website. If this holds true, then it’s assumed that prospects make decisions on other websites BEFORE they come to the corporate website to get factual information.
Factual information Legally, corporations need to disclose product details, this is a strong case for the use of the corporate websites. However in my continued conversation with the Generation Y, she continued to tell me that she used corporate websites to get core feature stats and pricing, but that’s after she made a decision based upon her peer feedback to visit the corporate site.
The future, and how to stay relevant:
Websites are created with customers This is disruptive, but I predict that the most relevant future websites will have customers building websites alongside employees. The most effective websites will contain a balanced point of view of both the product team and customers –even if they have qualms with the product.
Unfiltered customer testimonials will appear You’ll no longer only be the only one publishing to your website, customers, prospects, and other members of the community will have direct access to publish on your website. Sure, there will be controls to make sure the content is somewhat factual or reviewed, but it will be obvious to many that the only voice won’t be the marketing one.
Content will have both negative and positive views about your products This one is hard to swallow, but how do you build the most trust? By being open, authentic, and transparent to the marketplace. We know from research that the highest degree of trust comes from those ‘like me’, a savvy marketer will allow content to appear from peers, customers, and the market. These will not always be a product rave, in fact it may be downright criticism, the goal? To take that feedback, and demonstrate in public how you will improve your offerings in plain view. Case study: Dell has done this with IdeaStorm.
Your website will be a Community Resource This means that you’ll put your customers first, No Really, I mean it. This means providing analysis of not just yourself but to competitors as well, this means that you’ll link to competitors. Crazy? I did this myself at my previous role as a community manager, I created a wiki for customers that linked to competitors, and it made me more relevant.
[The corporate website of the future will be a credible source of opinion and fact, authored by both the corporation and community. The result? A true first-stop community resource where information flows for better products and services]
Outcomes Customers will make your site the first place to go for information, trust will increase, you may be able to build better products and services with real-time customer feedback, and most importantly, you’ll be a community resource that will help you meet your customer needs faster.
Visualize We’ll start to see customers help write the corporate newsletter, feeds pulling in industry blogs, media (audio and video) customers rating and ranking and voting for what features they want improved, product teams working directly with customers in real-time, and customers self-supporting each other.
Written by and reprinted with the permission of Jeremiah Owyang, Senior Analyst, Forrester Research
The tech world's theatrical performance ended yesterday with Microsoft getting the girl and the girl getting a "public" valuation.
For Microsoft this is about search, advertising, and Google. For Facebook, it is about MySpace and Google.
Microsoft, out-Googled on all fronts, desperately needs to stay in the game. The company needs a vehicle to move ad inventory and is willing to pay to achieve this. More importantly, to be perceived as out-Googling Google.
Facebook, desperate to catch up with MySpace needs a partner with deep pockets to finance the endeavor. Facebook has always been envious of the Google/MySpace deal and has been unsuccessful at cutting a similar deal with Google. Facebook saw this as an opportunity to get cheap money to catch up to MySpace and show Google that it, too, is a valuable property to cut a special deal with. Hence, the fixation on valuation.
This is personal. It is a marriage of convenience. Microsoft and Facebook need each other for their own ulterior motives. The two actors carefully orchestrated this and played it out publicly to get maximum exposure in order to advance their own interests.
This deal expands Microsoft's advertising deal with Facebook internationally. Google does not need Facebook for international exposure as Google's Orkut is already king internationally. If anything, Google would be interested in the U.S. portion which Mircosoft has with Facebook through to 2011.
The financial terms of the deal have not been disclosed but I suspect the deal is similar to the Google/MySpace deal. The $240 million investment will accrue in the form of a payout as part of advertising deal. Microsoft would have given the money for no equity simply to secure the international rights. Microsoft is not paying for it, the advertisers are. However, Microsoft must be thrilled to get 1.6% of Facebook for $240 million and have advertisers pay for it. So for Microsoft, valuation is irrelevant. Valuation is everything to Facebook. The company plans to use the valuation metric to present itself as bigger than it is to attract larger advertisers and create a self-fulfilling prophecy.
Microsoft secured first right of refusal on any advertising related financing Facebook does in the initial agreement. Facebook knew that and used that to extort more money from Microsoft. This is a case where Facebook and Microsoft used each other to achieve their objectives. Next they will be using your data to do the same.
Google's Gmail, (Nasdaq: GOOG) announced that Gmail users will have access to IMAP. IMAP allows users to synchronize their e-mail across multiple devices.
This will be good news to users of iPhone and third party email clients that utilize the Gmail service. With IMAP if you delete an email from one device that action will be synced with Gmail so that you do not have to delete the same message twice. Presently Gmail uses POP which downloads the email to the device however actions performed on the device are not synced with Gmail. So if you access you email via multiple clients you end up preforming the same task again.
A Google spokesperson said, "One of our core philosophies at Google is we don't want our users' data ever to be held hostage. We want them to be able to take their data and do whatever it is they want to do with it. In the case of e-mail, that means taking their contacts to various devices, accessing their e-mail from any device or any e-mail client that they choose."
TechCrunch is reporting that Judy’s Book a Craigslist alternative for local deals will be shutting down. The company raised $10M in venture money and most of the staff has been let go.
Judy’s Book started off as a community driven review site for local businesses, but changed it’s focus in 2006 when the original model looked to be failing. The company de-focused on local reviews, and went more towards the shopping angle and local deals.
Despite the fact that Craigslist is thriving well, the local review and search vertical has been a tough one. Intuit shut down Zipingo last year and InsiderPages was purchased at cost by IAC's CitySearch.
Other companies in the local search, review, listing and shopping vertical that are still standing are Yelp, Zvents, Krillion, Local.com to name a few. However, expect there to be competition from Google, Yahoo, Microsoft, Ask.com and AOL. Due to the sheer mass and specificity of the data Google, Yahoo and Microsoft are better able to leverage their existing search platforms to present local information. Google has rolled out a special program to maps streets in India. Also, the economics of integrating mapping and other technologies favor Google, Yahoo and the other majors.
comScore, Inc. (Nasdaq: SCOR), released its monthly comScore qSearch analysis of the U.S. search marketplace for September 2007. Google remained the top search property with more than 5.3 billion core searches conducted, representing a 57% share of the search market, followed by Yahoo! 23.7%, Microsoft 10.3%, Ask.com 4.7% and Time Warner Network 4.3 %.
comScore qSearch 2.0 Report - Total U.S. Home/Work/University Location
Share of Searches (%)
Search Entity Aug-07 Sep-07 Sep vs. Aug Total Core Search 100.0% 100.0% 0.0 Google Sites 56.5% 57.0% 0.5 Yahoo! Sites 23.3% 23.7% 0.4 Microsoft Sites 11.3% 10.3% -1.0 Ask Network 4.5% 4.7% 0.2 Time Warner Network 4.5% 4.3% -0.2
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
September U.S. Expanded Search Rankings
In the September 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 6.6 billion searches. Yahoo! Sites ranked second with nearly 2.4 billion searches, followed by Microsoft Sites (999 million), Time Warner Network (843 million) and Fox Interactive Media (492 million). Despite the decline in overall search activity in September, Ask.com saw a 10-percent gain versus August.
Expanded Search Query Report - Total U.S. Home/Work/University Locations
Search Queries (MM)
Expanded Search Entity Aug-07 Sep-07 Sep vs. Aug Total Expanded Search 13,703 13,018 -5.0% Google Sites 6,809 6,593 -3.2% Google 5,602 5,388 -3.8% YouTube/All Other 1,207 1,205 -0.2% Yahoo! Sites 2,473 2,381 -3.7% Yahoo! 2,438 2,346 -3.8% All Other 35 35 0.0% Microsoft Sites 1,144 999 -12.7% MSN-Windows Live 1,111 966 -13.1% Microsoft/All Other 33 33 0.0% Time Warner Network 937 843 -10.0% AOL 438 397 -9.4% Mapquest/All Other 499 446 -10.6% Fox Interactive Media 571 492 -13.8% MySpace 560 483 -13.8% All Other 11 9 -18.2% eBay 457 445 -2.6% Ask Network 439 445 1.4% Ask.com 205 226 10.2% MyWebSearch.com/ All Other 234 219 -6.4% CRAIGSLIST.ORG 199 197 -1.0% Amazon Sites 154 138 -10.4% Comcast Corporation 73 65 -11.0%
Yahoo CMO, Cammie Dunaway, is the latest in the exodus from Yahoo. Cammie joined Yahoo in June 2003 as chief marketing officer and was responsible for leading Yahoo!’s worldwide branding efforts and driving the company’s product marketing initiatives. This, on the heels, of other famous exits such as Terry Semel, Yahoo CEO, until his departure in June this year and Yahoo's CTO, Farzad Nazem.
Yahoo's earnings which came out last week reported stronger revenues of $1.77 billion, a 12 percent improvement from last year but profits down 5% compared to same period last year.
Google joined San Francisco in its energy conservation bid by turning off the lights on its most expensive real estate yet, the Google.com homepage. On Saturday from 12:01 am to 9 pm, the company blackened its homepage to Bay Area users in its show of support of Lights Out San Francisco.
"Given our company's commitment to environmental awareness and energy efficiency, we strongly support the Lights Out campaign, and ... darkened our homepage [Saturday] to help spread awareness of what we hope will be a highly successful citywide event".
I didn't see any other tech companies on the list of supporters being socially responsible other than Yahoo who apparently donated 10,000 CFLs for distribution.
Last Wednesday, the WebGuild held its monthly event on the "Next Generation of Social Networking" featuring Jonathan Abrams, Founder & CEO of Socializr & Freindster fame, Jia Shen, CTO of Rock You, and Sundeep Ahuja, Founder of Appfuels. It was a highly social event - well attended and high energy.
If you missed it, the video of this event will be available in about a week. View photos.
Google Gadgets was the topic of discussion for Jeff Huber, VP of Engineering, at Google in a presentation at the Web 2.0 Summit. Jeff explained that gadgets are representative of the programmable web. Gadgets are being created using rss, html, flash, and css and that gadgets are open, easy, mashable, packable, portable, and embeddable. He went on to say that gadgets serve to disaggregate the web and are socially distributed.
There are 20,000 gadgets on over 100,000 sites and a billion are served each week via syndication. There are also gadgets being embedded in gadgets eg. Google Maps. According to Huber, "what rss did for content, gadgets are doing for apps. It is the power of the open platform and open distribution system that is responsible for growing gadgets versus as a company trying to do this. It is an open ecosystem that is democratic and self-sustaining. The platform is fast, open, and easy. The web is the platform."
Attending the Web 2.0 Summit where Marissa Mayer was one of the speakers. Marissa, VP Search Products & UX, talked about Google Health which she recently assumed the helm of as well, at least temporarily.
She talked about what Google (GOOG) is trying to do with its much anticipated Google Health Platform which is slated to go live in early '08. She explained that the healthcare industry generates a petabyte (one quadrillion bytes) of data annually and Google is attempting to digitize, store, organize, and make this data portable and available to people. The service would also allow people to find doctors and integrate with Google Maps for directions. She went on to say that people are already using Google more than any other tool on the Web to find health information.
She stopped short of sharing the interface of the new Google Health platform, screenshots of which were leaked a while back.
On the lighter side, she did a "Top 10 List of Things You Might See From Google Health" such as a paternity search, Viagra spam for Gmail users, and I’m feeling yucky button.
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Here is how some of your favorite sites are wishing you a happy halloween this year! Google has popularized this idea of creating 
Google is reportedly now using their own machine translator technology on 
Traditional Web Marketing needs to evolve, and this post intends to kick start the next generation.
Google's Gmail, (Nasdaq: 
Yahoo CMO, Cammie Dunaway, is the latest in the exodus from Yahoo. Cammie joined Yahoo in June 2003 as chief marketing officer and was responsible for leading Yahoo!’s worldwide branding efforts and driving the company’s product marketing initiatives. This, on the heels, of other famous exits such as 
![[From left to right] Jia Shen, CTO, Rock You; Jonathan Abrams, Founder & CEO, Socializr & Friendster; Daya Baran, President, WebGuild; Sundeep Ahuja, Founder, Appfuels](http://www.webguild.org/images/social-network5.jpg)
Last Wednesday, the WebGuild held its monthly event on the "