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Advanced Search Marketing Search Marketing is a subject area that is becoming increasingly sophisticated everyday; yet, it is still far from maturity as a channel and a medium. Today's advanced Search Marketer needs to integrate search into the overall marketing mix to design strategies, processes, and metrics, gain cutting-edge knowledge, and have access to tools to improve Search Marketing performance. WebGuild's December event will delve into these areas and will offer practical advice and tips for successful Search Marketing strategies and operations.Podcast Listen to podcast. Event Photos Speakers  Jessie Stricchiola, Founder, Alchemist MediaAs the founder of Alchemist, I personally have been doing high end search engine optimization since 1997. For the past five years, I have been a guest speaker at each of the search industry's leading conferences worldwide, including Incisive/Jupiter Media's Search Engine Strategies, WebmasterWorld's World of Search, and Ad:Tech conferences. I have also been interviewed by numerous trade publications and media outlets, including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, SearchEngineWatch.com, CNET.com, CNBC, NPR, BBC, and others. Additionally, I am one of the original founders of SEMPO, the Search Engine Marketing Professional Organization, and served two years on the Board of Directors for the organization.  Barbara Coll, Founder & Search Specialist, WebMamaBarbara C. Coll founded WebMama.com, Inc. in 1996 to provide online businesses with high quality, qualified lead generation for their websites. Since founding the company, Barbara and her team have executed low-cost, high-gain methods of internet marketing. The company now exclusively focuses on search engine marketing for B2B and B2C businesses. Ms. Coll is a recognized expert on search engine marketing (SEM). She is familiar with the product directions and general health of the search engines, and has expertise and opinions about paid and organic search marketing. Her knowledge extends to how search engines use and display 'fresh content' (blogs, rss, video, etc) and why her clients need to get involved in these marketing tactics.  Moderator: Massimo Burgio, Search Specialist, Global Search InteractiveMassimo Burgio is a frequent speaker at the Search Engine Strategies Conferences and co-Chairs the Global Committee at Search Engine Marketing Professional Organization (SEMPO) where he is also the Chairman of the Sempo Latino Working Group. He contributed to the start-up and launch of some of Italy's biggest Internet consumer portals such as Kataweb, Wind & RAI Net. He then served as Business/Marketing Director for two of Italy's top creative interactive agencies, Deepend Rome & Xister. Massimo then set up a start-up that focuses on the integration of search/interactive channels in campaigns with a worldwide reach, serving worldwide brands such as Barilla, European School of Economics, Warner Bros, and FIAT Iveco. Massimo received a Degree in Marketing Communications from the University of Rome, with further studies at the U of Hertfordshire and at the Universidad de Oviedo, and post-graduate courses in Integrated Marketing Communications at Berkeley. |
