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Mobile Web Trends
Current global trends in the mobile industry are moving towards community and socialization, as well as adoption of new content and services. Mobile Social Software or "Mososo" is rising in awareness due to the MySpace revolution, Flickr, and integrated instant messaging. Location-based mobile solutions such as Sprint Family Locator and Wherify gives rise to directed audience segmentation and customized service offerings. With the rise of 3G in the U.S., the mobile web is finally becoming a reality - but are Americans willing to pay steep prices for high-speed connection? What content and services are people really using and how are companies such as Google, Yahoo!, and MySpace keeping up.
Interesting things about Mobile and the US Market:
- Infrastructure has arrived - 3G networks in U.S., good quality phones with 1 GB or more of memory, good cameras, etc.
- The next killer app will arrive in the coming 6-12 months, i.e. the "must-have" feature beyond voice and SMS (which were clearly the first two killer apps).
- Phone as a device to enable social interactions, but not just 'social networking'. For example: you go to a concert, snap photos, and upload them. Can you see the photos from all 10,000 people who attended the same concert and who also shared their photos?
- And more...
Speakers
Kelly Goto, Principal, gotomedia
As an evangelist for "design ethnography", Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, NetIQ, WebEx and CNET. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles. Goto is also the editor of gotomobile.com, a leading online publication on mobile user experience and is currently the president of the AIGA Center for Brand Experience.
Nir Bal Dev, Mobile Product Manager, Google
Nir is a product manager at Google. Prior to Google Nir headed European Marketing and Business Development for BrightCom, a fabless Bluetooth semiconductor provider, which has since been acquired by Flextronics. Prior to BrightCom, Nir served as the VP Business Development at ApproxiMatch, a search start-up focusing on the local search market. Nir started his career as a Software Engineer working on large scale financial IT systems.
Nir holds a LLB from Haifa University majoring in Law and Economics, a BSc in Software Engineering from the Technion - Israel Institute of Technology and an MBA from Wharton. He enjoys basketball and hiking.
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