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The Dawning of the Age of Experience
Experience design is no longer a nice-to-have luxury of a few
organizations with tons of money and exceptional visionary management.
It's become commonplace for organizations that build products and web
sites. Experience Design is a centerpiece of boardroom discussions and
quickly becoming a key performance indicator for many businesses.
However, you can't just hire a couple of "experience designers" and
tell them, "Go do that voodoo that you do so well." Today's business
environment forces us to build multi-disciplinary teams, compiling a
diverse group of skills and experiences to handle the many facets of
the technical, business, and user requirements.
In his usual entertaining and insightful manner, Jared will talk about
what it takes to build a design team that meets today's needs.
He'll demonstrate how successful Experience Design:
- Must integrate the needs of the users with the requirements of the business
- Is learned, but not available through introspection
- Must be invisible to succeed
- Is cultural
- Is multi-discplinary
- Thrives best in a "educate and administrate" environment
Speaker
Jared Spool, Usability Expert & Founding Principal, User Interface Engineering
 Jared M. Spool is founder of User Interface Engineering, the largest usability research organization of it’s kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.
Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the UI10 Conference, is on the faculty of the Tufts University Gordon Institute, and is the author of the book, "Web Usability: A Designer’s Guide".
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