Topic: "How do people read on the Web? Results from the Stanford/Poynter Study"
Stanford Poynter Project

Abstract: What do people look at when they read on-line news? How much do they read of specific news sites? Do people look at banner ads? The Stanford/Poynter Eyetrack2000 Project analyzed typical users' eye-movements and surfing behavior as they read on-line news to answer these and other questions. The Poynter Institute, a journalism educational foundation, funded this study to learn how and what people read online. They hope that understanding actual user behavior will lead to better presentation of the news. Among the 211 different sites visited were the online versions of the New York Times, the Boston Globe, the Atlanta Journal-Constitution, MapQuest and other news and information sites. For more details, see: eyetrack2000

BIO of speaker:

Marion Lewenstein (Professor of Communication, Emerita, at Stanford University) is the principal investigator on the Stanford/Poynter Eyetracking Project on internet news-reading behavior. Prior to joining academia she spent 25 years as a practicing journalist with various newspapers and TIME INC. She has served as a consultant with news organizations throughout the United States as well as in China, Great Britain and Italy. Since joining Stanford, she has won numerous teaching awards. Her published work includes books on journalistic practice and onwomen in business, as well as numerous articles on newspaper practices published in both the professional press and in scholarly journals.

Price: Free and Open to the public. RSVPs not required.

6:00 - 6:50 PM Registration, Table Top Vendor Presentations, General Networking Hour. Complementary soft drinks and snacks are provided by our sponsors and Cypress Semiconductor. So come straight from work to the AIP-WebGuild Meeting.

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7:00 - 8:20 PM Main Speakers followed by Q & As.

8:20 - 8:30 PM Door Prizes. (Must be present to win)