It is now widely know that Apple plans to replace Google maps on iPhones, iPads and iPods with the rollout of iOS6 at its WWDC in June. It is reported that Apple’s maps, which was developed, in-house, will feature 3-D maps. The maps are based on the acquisition of three mapping software companies between 2009 and 2011, Placebase, C3 Technologies, and Poly9. The stunning 3D image above is from C3, which, according to the company, uses “previously classified image processing technology… automated software and advanced algorithms… to rapidly assemble extremely precise 3D models, and seamlessly integrate them with traditional 2D maps, satellite images, street level photography and user generated images.” The video below shows a flyover of Oslo using C3′s technology.
Forbes reports: “Apple will have a new maps app with much more highly-detailed imagery than Google, collected through military-style reconnaissance without the (ahem) gathering of any personal information. It is a good bet that Apple will finesse the transitions between the different map modes far better than Google’s wonky shift from ‘map view’ to ‘street view.’”
It is said Google make four times the ad revenue off of iOS than they do with Android. Apple in changing that. It is already dis-intermediating search queries through Siri, effectively cutting Google out of the valuable identity information associated with those searches. Now, by cutting off Google maps, it is cutting off the the large amounts of data Google collects to feed it advertising engine. This will invariably hurt Google faster that if can figure out how to find alternative sources of revenue, given that Google still relies on advertising for 98% of its revenue and that revenue keeps shrinking.
Great move by Tim Cook and the team. I am sure Steve Jobs is smiling.Channels: Apple, google